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journal articles
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non communicable diseases
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oral health
organ transplants
out of pocket costs
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palliative care
paramedics
pathology
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pharmacy
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Primary Health Networks
private health insurance
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A note of explanation to Croakey readers, and of thanks to contributors

As some Croakey readers may appreciate, this blog is something of a hybrid creature.

It lives on the Crikey website and receives editorial, technical and other backup from the supportive people at Crikey.

It is moderated by me (Melissa Sweet, freelance health journalist) but largely runs on contributions from members of the Crikey Health and Medical Panel (whose members now exceed 250 and include prominent figures in public health and health policy).

As you can see from the “about Croakey” section to your right, since November 2009, a consortium of health organisations through the Public Health Association of Australia (PHAA) has provided $1,000 a month towards the cost of my time in writing and moderating Croakey.

They have signed a Memorandum of Understanding stating they have no say over Croakey’s editorial direction or content.

The original funding arrangements expired at the end of December, but I am delighted to report that the PHAA is keen to ensure the blog keeps croaking, and has again rallied support from organisations and individuals who value an informed and vigorous public debate with a focus on public health.

While Croakey may seem something of an odd creature by traditional media standards, it is also indicative of how the media world is changing rapidly.

For example, in California a major health charity is funding journalists’ positions at selected print and broadcast media outlets to cover community health. The journalists answer to their outlets’ normal editorial processes and the charity, the California Endowment, has no editorial involvement.

Such arrangements – as with Croakey – clearly raise issues around editorial independence and conflicts of interest. But hopefully they are also bringing some public benefits and useful coverage.

I must confess to mixed feelings about the Croakey funding arrangements.

On one hand, I am conscious about the conflicts of interest (a minefield for freelancers generally, and please note my COI declaration has been updated).

On the other hand, the funding arrangements have made me more focused on servicing the interests of my audience who, I presume, are generally concerned about issues such as public health, equity, and health policy.

As I often tell people, one of the reasons I enjoy doing Croakey is that I feel a much greater sense of connection to audience than I ever did when working in mainstream media organisations.

It’s the difference between pitching to a news editor (whose news priorities and selections are often based on commercial news values, ie will this attract a large audience?), rather than thinking: will this be of interest/use to my somewhat niche audience?

Anyway, enough navel gazing from me.

The organisations that have agreed to fund Croakey over the next 14 months (until the end of February 2012), are:

1. The Epidemiology Unit of the Victorian Infectious Diseases Reference Laboratory;
2. The UNSW Research Centre for Primary Health Care and Equity;
3. The Public Health Association of Australia;
4. The Australian Health Care Reform Alliance;
5. VicHealth;
6. Australian Health Promotion Association; and
7. RaggAhmed.

As explained here in more detail, they have signed a Memorandum of Understanding stating they shall have no say over Croakey’s editorial direction or content

Thanks to all those above for their support. (And please encourage your members to engage with Croakey, whether in submitting posts or commenting on articles).

And thanks also to those who contribute posts, tips and comments to Croakey. I do appreciate that many of you are doing this on top of excessive workloads, and are often writing posts in the early mornings, late evenings and weekends.

• If any other Croakey readers or contributors are interested in supporting the Croakey Consortium, please contact Michael Moore at the PHAA:  mmooreATphaa.net.au

Comments 4

  1. ggm says:

    Its never good when the story is about the journalist/ism behind the story. But that said, its good to post a statement and disclaimer, and its good to remind us what the background is to who funds/supports what you’re doing.

    I’d have been interested if there had been a non government, non research or non NGO element. Why couldn’t the welcome trust fund this kind of public health discussion? Or, even pfizer? Would they even know how to do an arms-length model which didn’t compromise their own PR, or you?

  2. merrilyn says:

    There are few of us today who do not have conflicting interests – the key is making them transparent which Melissa has done. Knowing the sponsors is key. If Croakey was sponsored by a pharmaceutical company I think the web site would collapse with protest. Surely with any sponsor consideration must be given not so much as to how they influence the receiver of the gift ( Croakey); that can be controlled relatively easily. What Croakey cannot control is how the pharmaceutical company ( or any other organisation) uses the fact that they support Croakey-that could do great damage. An advert from a pharmaceutical company- “we support Croakey: may get them browny points- people may think they welcome scrutiny which we know is not always the case. The 7 sponsors listed could not derive such benefits. Go Crikey! Go Melissa!

  3. Sancho says:

    I’d rather have a PHAA-sponsored Croakey than no Croakey at all, but it does colour perception of the content.

    Where does the PHAA get its money from? The website doesn’t appear to offer any up-front information about its funding, which is troubling in itself. I haven’t delved deeply into the site, but the vagueness of its descriptions seems evasive.

    I’ve got absolutely no reason to believe Croakey is anything but impartial – currently. These things have a way of changing suddenly and using a history of disinterest as a cover. Exhibit one: the ABC, which is now stacked to the rafters with right-wing ideologues and runs Liberal Party commentary as supposedly objective news, but is protected from criticism for it because of a confected reputation as a left-leaning broadcaster.

    Not looking forward to the day when Croakey begins hawking for medical corporations and using its solid record to hide it. Keep up the good work until then.

  4. Melissa Sweet says:

    Thanks everyone for taking the time to comment. Just a few quick responses:

    • To GGM: in fact NGOs are increasingly supporting journalism in one form or another, and I will soon be putting up a post that points to some of these recent developments, most esp in the US.

    • To Merrilyn: Just to reassure you, I have no intention of seeking or taking pharma funding. Same goes for any of the anti-health corporate interests, eg alcohol, tobacco, big food etc.

    • To Sancho: It’s not strictly accurate to describe Croakey as PHAA-sponsored. What I didn’t spell out in the post is that the funding ($1,000 per month) probably accounts for only about one-quarter of the time I spend on the blog, if I was being paid at traditional journalism rates. So I am probably the major individual sponsor of the site, if you want to look at it that way. This is not unusual for blogs, I appreciate that many bloggers do not get paid at all. Just to reassure you as well, I have no intention of hawking for medical corporations as sponsors. But I would challenge your assertion that Croakey is “impartial”. As I try to spell out in the “about Croakey section”, this blog is coming very much from a public health perspective, and with a particular focus on under-served groups and issues. But that doesn’t mean it is about pushing a line – its entire rationale is about promoting a vigorous and informed debate about health.

    I am happy to chat more on these issues, if anyone else cares to comment.

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PIJ Commissions 2021
Public health and population health
#PreventiveHealthStrategy
#UnmetNeedsinPublicHealth
air pollution
alcohol
consumer health matters
COVIDwrap
environmental health
Fetal Alcohol Spectrum Disorders (FASD)
food and nutrition
gambling
Government 2.0
gun control
health communications
health impact assessment
Health in All Policies
health inequalities
health literacy
human rights
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legal issues
marriage equality
Media Doctor Australia
media-related issues
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National Preventive Health Agency
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public interest journalism
road safety
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Web 2.0
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Royal Commission
Social determinants of health
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Justice Reinvestment
NBN
Newstart
poverty
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Summer reading 2020-2021
Tasmanian election 2021
Testing Croakey News category 1
The Croakey Archives
#cripcroakey
#HealthEquity16
#HealthMatters
#IHMayDay (all years)
#IHMayDay 2014
#IHMayDay15
#IHMayday16
#IHMayDay17
#IHMayDay18
#LoveRural 2014
Croakey Conference News Service 2013 – 2019
2013 conferences
Australian Centre for Health Services Innovation Forum 2013
Australian Health Promotion Association Conference 2013
Closing the Credibility Gap 2013
CRANAplus Conference 2013
FASD Conference 2013
Health Workforce Australia 2013
International Health Literacy Network Conference 2013
NACCHO Summit 2013
National Rural Health Conference 2013
Oceania EcoHealth Symposium 2013
PHAA conference 2013
2014 conferences
#IPCHIV14
AIDA Conference 2014
Congress Lowitja 2014
CRANAplus conference 2014
Cultural Solutions - Healing Foundation forum 2014
Lowitja Institute Continuous Quality Improvement conference 2014
National Suicide Prevention Conference 2014
Racism and children/youth health symposium 2014
Rural & Remote Health Scientific Symposium 2014
2015 conferences
#CPHCEforum
#CRANAplus15
#HSR15
#NRHC15
#OTCC15
Population Health Congress 2015
2016 conferences
#AHHAsim16
#AHMRC16
#ANROWS2016
#ATSISPEP
#AusCanIndigenousWellness
#cphce2016
#CPHCEforum16
#CRANAplus2016
#IAMRA2016
#LowitjaConf2016
#PreventObesity16
#TowardsRecovery
#VMIAC16
#WearablesCEH
#WICC2016
2017 conferences