Continuing an irregular Croakey series on “healthwashing”. Thanks to the Parent’s Jury for sharing the picture below, which was snapped in Melbourne.
(For an earlier example of healthwashing, see Mike Daube’s photograph towards the bottom of this post, here.)
Meanwhile, you can nominate junk food promos for the Parents Jury Fame & Shame Awards anytime/place. SMS text or pics to 0423 791 194.
(And feel free to forward any more healthwashing examples to Croakey as well. We’re starting a collection…)
Update, 19 Aug: This report details how Kellogg is adding fibre to other breakfast cereals, including one called Chocolatey Delight…