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Anti-smoking campaigns failing Indigenous youth

Kristin Carson writes:

How can anti-smoking campaigns be targeted more effectively at Australia’s Indigenous youth? It’s a good question, and one that, as yet, has proven difficult to answer.

Almost half of all Aboriginal and Torres Strait Islander Australians aged 14 years and older smoke cigarettes, compared with one-fifth of non-Indigenous Australians.

This has contributed to one of the largest gaps in life expectancy throughout the world, with Aboriginal and Torres Strait Islander people dying around ten years earlier than non-Indigenous Australians.

Aboriginal and Torres Strait Islander young people are at a significant risk of premature death and smoking-related illnesses such as heart and lung disease, cancers and vascular diseases, among many other conditions.

The dangers of tobacco use, among Indigenous youth in particular, are amplified by the “normalisation” of smoking as part of the usual environment.

In an attempt to eliminate these differences in death and illness, the Council of Australian Government (COAG) in 2008 pledged A$1.6 billion to Closing the Gap on Indigenous Disadvantage initiative, of which anti-smoking programs were an important part.

These programs were built on existing campaigns and included mass media advertising, culturally tailored resources (such as pamphlets, posters, calendars and DVDs), smoking cessation and reduction programs, and training workers to support these programs through health centres and communities.

My colleagues and I set out to examine these COAG initiatives and other programs from around the world where culturally tailored tobacco prevention messages were assessed as part of public policy or research.

We wanted to combine all the evidence to assess what did and didn’t work, along with the gaps where evaluations were needed.

But we found no meaningful evaluations of an Australian youth tobacco prevention program. Although the Australian government has conducted some evaluations of Indigenous tobacco prevention programs, they are of poor quality.

Effective evaluations need to include a control population with matching participant characteristics, baseline and follow-up data collection for comparison. Evaluations should look at multiple communities before and after the program is carried out and these results should be published and made available to the general public, which to date has not happened.

Internationally, we found only three published studies: two in American Indian populations (available here and here) one in a New Zealand Māori population. The three studies exposed some potentially dangerous findings, with two studies showing no evidence of any effect following the tobacco prevention program.

One study showed reduced levels of smoking among youth in the control population, meaning the participants who received the tailored tobacco prevention program did worse than the youth who received nothing.

For this study 21% of people in the tobacco prevention program reported trying tobacco use compared to 14% in the control population.

The review is published in the Cochrane Database of Systematic Reviews.

A potential explanation for these results include acts of rebellion, where young people deliberately start smoking or report current smoking simply because they are being asked not to do it.

Another possible explanation of why these studies failed is that tobacco prevention programs should be delivered to youth before they even start considering tobacco use. In the non-Indigenous population this is usually around the age of ten to 12 years.

But we know Indigenous youth start smoking at a much younger age, so the programs are most likely being applied too late.

Also, an incorrect match between the program components such as DVDs, interactive workshops, community events, and the age and gender of the actual youth could also be contributing to the unsuccessful results.

We need a well-conducted evaluation of Australian COAG-led tobacco prevention initiatives for Aboriginal and Torres Strait Islander youth.

Although some may say that any initiative without an evaluation of how well it works is better than nothing, we can see from our study that this is not the case. We could be doing more harm than good by continuing to run these programs without conducting good quality evaluations that run alongside them.

Continuing to invest money into ineffective programs means we cannot redirect funds into the initiatives that are most likely to help Aboriginal and Torres Strait Islander youth have the best possible chance of a long and healthy life, through being smoke-free.

** Kristin Carson is a Medical Research Scientist, Clinical Practice Unit (Respiratory Medicine) at the Queen Elizabeth Hospital and PhD candidate at the University of Adelaide.

This article was originally published on The Conversation. A reminder to Croakey readers that TC articles are freely available for republishing under a Creative Commons licence.

The Conversation

Comments 1

  1. David.Thomas@menzies.edu.au says:

    The headline for this article is very misleading. It could perhaps read: Research not keeping up with anti-smoking campaigns for Indigenous youth.

    I agree there is not much research that has been done with Aboriginal and Torres Strait Islander youth that can tell us what works to help these kids to not start smoking or to quit. This is true both of activities targeting Aboriginal and Torres Strait Islander youth and those targeted more generally, such as plain-packaging, tax rises, or TV campaigns that neither mention nor feature young people or Aboriginal and Torres Strait Islander people.

    More research and evaluation is needed. Researchers like Kristin and I need to do this work now. But as she knows such research projects can take time to complete, and winning the grants to do this work is not easy. But I think it is fair to say that people are now doing this work. Not all of this will be controlled trials, but it will all add to the picture of what is likely t to work (e.g. see http://www.biomedcentral.com/1471-2458/12/963 ).

    Researchers have already shown, using ABS and schools surveys, that smoking prevalence among young Aboriginal and Torres Strait Islander people was already falling before the new anti-tobacco money and programs were announced. Not fast enough, but definitely falling. So that is good news, and at odds with the headline. We just don’t know whether smoking is now falling faster after this more recent attention and activity. We should have some idea later this year when the next National Aboriginal and Torres Strait Islander Health Survey results are released by the ABS.

    So I think there is no evidence to support the headline ‘Anti-smoking campaigns failing Indigenous youth’. But I expect the more accurate headline ‘Researcher calls for more research’ would just lead to a groan and yawn and no interest from the editor or their readers.

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