Informed, engaged communities for health

Search
Generic filters
Filter by Categories
@WePublicHealth2021
#CroakeyLIVE #Budget2021Health
#MHReform
#OutOfTheBox
#QldVotesHealth
#RCIADIC30Years
#RuralHealthJustice
#TRIPSwaiver
2021 Floods
Budget2020Health
Bushfires
Co-design
community control
COVID-19
Croakey Conference News Service
#16nrhc
#2020ResearchExcellence
#21OPCC
#BackToTheFire
#FoodGovernance2021
#GiantSteps21
#Govern4Health
#GreenHealthForum21
#GreenHealthForum22
#Heal2022
#HealthClimateSolutions21
#HealthReImagined
#HearMe21
#ICEM22
#IndigenousClimateJustice21
#NAISA22
#NNF2021
#NNF2022
#RANZCP2021
#RANZCP2022
#RethinkAddiction
#RTP22
#SAHeapsUnfair
#ShiftingGearsSummit
#ValueBasedCare
#WCepi2021
#YHFSummit
Choosing Wisely National Meeting 2022
Equally Well 2022 Symposium
GiantSteps22
Croakey Professional Services
#CommunityControl
#COVIDthinktank21
#KidneyCareTogether
ACSQHC series
ACSQHC series 2019
ACSQHC series 2020
ACSQHC series 2021
ACSQHC series 2022
CATSINaM 25 Years
Lowitja Indigenous knowledge translation series
NHLF series
Croakey projects
@WePublicHealth
@WePublicHealth2020
@WePublicHealth2022
#CommunityMatters
#CoveringClimateNow
#CroakeyLIVE #USvotesHealth
#CroakeyREAD
#CroakeyVOICES
#CroakeyYOUTH
#HealthyCOP26
#HealthyCOP27
#HousingJusticeAus
#JusticeCOVID
#LookingLocal
#MRFFtransparency
#OutOfPocket
#PHAAThinkTank 2022
#SpeakingOurMinds
#TalkingTeeth
#WorldInTurmoil
AroundTheTraps
Caring for the Frontline
COVID SNAPS
COVIDglobalMHseries
Croakey longreads
CroakeyEXPLORE
Gavin Mooney
ICYMI
Inside Story
Journal Watch
Summer Reading 2019-2020
The Conversation
The Health Wrap
TOO MUCH of a Good Thing
CroakeyGO
#CroakeyGO #NavigatingHealth
#GamblingHarms
#HeatwaveHealth
Mapping CroakeyGo
CroakeyNews
Cultural determinants of health
Digital platforms
Donor-funded journalism
Donor-funded journalism – 2020
Donor-funded journalism – 2021
Donor-funded journalism – 2022
Elections and budgets
Federal Budget 2019-20
Federal Budget 2020-21
Federal Budget 2022-23
Federal Budget October 2022
Federal Election 2022
SA election 2022
The Election Wrap (2022)
Victorian election 2022
Federal Budget 2021-22
Global health and climate change
2019-20 climate bushfire emergency
asylum seeker and refugee health
Climate emergency
disasters
Ebola
extreme weather events
flooding 2011
Flooding 2022
Global health
NHS
NSW 2022
NZ Election 2017
WHO
health
Healthcare and health reform
abortion
adverse events
Aged care
Allied healthcare
Australian Medical Association
cancer
cardiovascular disease
child health
Choosing Wisely
Chronic conditions
co-payments
Cochrane Collaboration
complementary medicines
conflicts of interest
death and dying
diabetes
digital technology
disabilities
e-health
emergency departments and care
Equally Well
euthanasia
evidence-based issues
general practice
genetics
health & medical marketing
Health and aged care workforces
health and medical education
health and medical research
Health Care Homes
health ethics
health financing and costs
Health reform
health regulation
HIV/AIDS
hospitals
HRT
infectious diseases
influenza
international medical graduates
journal articles
LGBTIQ
medical marijuana
Medicare Locals
men's health
Mental health
MyHospitals website
National Commission of Audit 2014
National Health Performance Authority
naturopathy
NDIS
NHMRC
non communicable diseases
Nursing and midwifery
oral health
organ transplants
out of pocket costs
pain
palliative care
paramedics
pathology
Pharmaceutical Benefits Scheme
pharmaceutical industry
pharmacy
Pregnancy and childbirth
Primary Health Networks
Primary healthcare
private health insurance
Rural and remote health
Safety and quality of healthcare
screening
sexual health
Social media and healthcare
Strengthening Medicare Taskforce 2022
suicide
surgery
swine flu
telehealth
tests
TGA
trauma
women's health
youth health
Indigenous health
#CTG10
#NTRC
Acknowledgement
cultural safety
Indigenous education
Lowitja Institute
NT Intervention
social and emotional wellbeing
Uluru Statement
WA community closures
News about Croakey
Public health and population health
#PreventiveHealthStrategy
#UnmetNeedsinPublicHealth
air pollution
alcohol
consumer health matters
COVIDwrap
environmental health
Fetal Alcohol Spectrum Disorders (FASD)
food and nutrition
gambling
Government 2.0
gun control
health communications
health impact assessment
Health in All Policies
Health inequalities
health literacy
human rights
illicit drugs
injuries
legal issues
marriage equality
Media Doctor Australia
media-related issues
Monkeypox
nanny state
National Preventive Health Agency
obesity
occupational health
physical activity
plain packaging
prevention
Public health
Public interest journalism
road safety
sport
sugar tax
tobacco control
transport
vaccination
violence
Web 2.0
weight loss products
Royal Commission
Social determinants of health
commercial determinants of health
discrimination
education
Housing
justice
Justice Reinvestment
NBN
Newstart/JobSeeker
poverty
Racism
social policy
Summer reading 2020-2021
Summer reading 2021-2022
Tasmanian election 2021
The Croakey Archives
#cripcroakey
#HealthEquity16
#HealthMatters
#IHMayDay (all years)
#IHMayDay 2014
#IHMayDay15
#IHMayday16
#IHMayDay17
#IHMayDay18
#LoveRural 2014
Croakey Conference News Service 2013 – 2019
2013 conferences
Australian Centre for Health Services Innovation Forum 2013
Australian Health Promotion Association Conference 2013
Closing the Credibility Gap 2013
CRANAplus Conference 2013
FASD Conference 2013
Health Workforce Australia 2013
International Health Literacy Network Conference 2013
NACCHO Summit 2013
National Rural Health Conference 2013
Oceania EcoHealth Symposium 2013
PHAA conference 2013
2014 conferences
#IPCHIV14
AIDA Conference 2014
Congress Lowitja 2014
CRANAplus conference 2014
Cultural Solutions - Healing Foundation forum 2014
Lowitja Institute Continuous Quality Improvement conference 2014
National Suicide Prevention Conference 2014
Racism and children/youth health symposium 2014
Rural & Remote Health Scientific Symposium 2014
2015 conferences
#CPHCEforum
#CRANAplus15
#HSR15
#NRHC15
#OTCC15
Population Health Congress 2015
2016 conferences
#AHHAsim16
#AHMRC16
#ANROWS2016
#ATSISPEP
#AusCanIndigenousWellness
#cphce2016
#CPHCEforum16
#CRANAplus2016
#IAMRA2016
#LowitjaConf2016
#PreventObesity16
#TowardsRecovery
#VMIAC16
#WearablesCEH
#WICC2016
2017 conferences
#17APCC
#ACEM17
#AIDAconf2017
#BTH20
#CATSINaM17
#ClimateHealthStrategy
#IAHAConf17
#IDS17
#LBQWHC17
#LivingOurWay
#OKtoAskAu
#OTCC2017
#ResearchTranslation17
#TheMHS2017
#VMIACConf17
#WCPH2017
Australian Palliative Care Conference
2018 conferences
#6rrhss
#ACEM18
#AHPA2018
#ATSISPC18
#CPHCE
#MHED18
#NDISMentalHealth
#Nurseforce
#OKToAsk2018
#RANZCOG18
#ResearchIntoPolicy
#VHAawards
#VMIACAwards18
#WISPC18
2019 Conferences
#ACEM19
#CPHCE19
#EquallyWellAust
#GiantSteps19
#HealthAdvocacyWIM
#KTthatWorks
#LowitjaConf2019
#MHAgeing
#NNF2019
#OKtoAsk2019
#RANZCOG19
#RANZCP2019
#ruralhealthconf
#VMIAC2019
#WHOcollabAHPRA
Croakey Professional Services archive
#CommunityControl Twitter Festival
Croakey projects archive
#IndigenousHealthSummit
#IndigenousNCDs
#JustClimate
#JustJustice
Croakey register of influence
Croakey Register of Influencers in Public Health
Croakey Register of Unreleased Documents
Naked Doctor
Poems of Public Health
Summer Reading 2016-2017
Summer Reading 2017-2018
The Koori Woman
Wonky Health
CroakeyGO archive 2017 – 2018
CroakeyGo 2017
#CroakeyGO Adelaide 2017
#CroakeyGO Melbourne 2017
#CroakeyGO Newcastle 2017
#CroakeyGO Sydney 2017
CroakeyGo 2018
#CroakeyGO #QuantumWords 2018
#CroakeyGO #VicVotes 2018
#CroakeyGO Albury 2018
#CroakeyGO Callan Park 2018
#CroakeyGO Carnarvon 2018
#CroakeyGO Marrickville 2018
#CroakeyGO Palm Island 2018
Elections and Budgets 2013 – 2019
#AusVotesHealth Twitter Festival 2019
#Health4NSW
#HealthElection16
Federal Budget 2009-2010
Federal Budget 2010
Federal Budget 2011
Federal Budget 2012-2013
Federal Budget 2013-14
Federal Budget 2014-15
Federal Budget 2015-16
Federal Budget 2016-17
Federal Budget 2017/18
Federal Budget 2018-19
Federal Election 2010
Federal Election 2013
Federal Election 2016
Federal Election 2019
NSW Election 2015
NSW Election 2019
NT Election 2016
Qld Election 2015
Victorian Election 2014
WA election 2021
Support non-profit public interest journalism
Search
Generic filters
Filter by Categories
@WePublicHealth2021
#CroakeyLIVE #Budget2021Health
#MHReform
#OutOfTheBox
#QldVotesHealth
#RCIADIC30Years
#RuralHealthJustice
#TRIPSwaiver
2021 Floods
Budget2020Health
Bushfires
Co-design
community control
COVID-19
Croakey Conference News Service
#16nrhc
#2020ResearchExcellence
#21OPCC
#BackToTheFire
#FoodGovernance2021
#GiantSteps21
#Govern4Health
#GreenHealthForum21
#GreenHealthForum22
#Heal2022
#HealthClimateSolutions21
#HealthReImagined
#HearMe21
#ICEM22
#IndigenousClimateJustice21
#NAISA22
#NNF2021
#NNF2022
#RANZCP2021
#RANZCP2022
#RethinkAddiction
#RTP22
#SAHeapsUnfair
#ShiftingGearsSummit
#ValueBasedCare
#WCepi2021
#YHFSummit
Choosing Wisely National Meeting 2022
Equally Well 2022 Symposium
GiantSteps22
Croakey Professional Services
#CommunityControl
#COVIDthinktank21
#KidneyCareTogether
ACSQHC series
ACSQHC series 2019
ACSQHC series 2020
ACSQHC series 2021
ACSQHC series 2022
CATSINaM 25 Years
Lowitja Indigenous knowledge translation series
NHLF series
Croakey projects
@WePublicHealth
@WePublicHealth2020
@WePublicHealth2022
#CommunityMatters
#CoveringClimateNow
#CroakeyLIVE #USvotesHealth
#CroakeyREAD
#CroakeyVOICES
#CroakeyYOUTH
#HealthyCOP26
#HealthyCOP27
#HousingJusticeAus
#JusticeCOVID
#LookingLocal
#MRFFtransparency
#OutOfPocket
#PHAAThinkTank 2022
#SpeakingOurMinds
#TalkingTeeth
#WorldInTurmoil
AroundTheTraps
Caring for the Frontline
COVID SNAPS
COVIDglobalMHseries
Croakey longreads
CroakeyEXPLORE
Gavin Mooney
ICYMI
Inside Story
Journal Watch
Summer Reading 2019-2020
The Conversation
The Health Wrap
TOO MUCH of a Good Thing
CroakeyGO
#CroakeyGO #NavigatingHealth
#GamblingHarms
#HeatwaveHealth
Mapping CroakeyGo
CroakeyNews
Cultural determinants of health
Digital platforms
Donor-funded journalism
Donor-funded journalism – 2020
Donor-funded journalism – 2021
Donor-funded journalism – 2022
Elections and budgets
Federal Budget 2019-20
Federal Budget 2020-21
Federal Budget 2022-23
Federal Budget October 2022
Federal Election 2022
SA election 2022
The Election Wrap (2022)
Victorian election 2022
Federal Budget 2021-22
Global health and climate change
2019-20 climate bushfire emergency
asylum seeker and refugee health
Climate emergency
disasters
Ebola
extreme weather events
flooding 2011
Flooding 2022
Global health
NHS
NSW 2022
NZ Election 2017
WHO
health
Healthcare and health reform
abortion
adverse events
Aged care
Allied healthcare
Australian Medical Association
cancer
cardiovascular disease
child health
Choosing Wisely
Chronic conditions
co-payments
Cochrane Collaboration
complementary medicines
conflicts of interest
death and dying
diabetes
digital technology
disabilities
e-health
emergency departments and care
Equally Well
euthanasia
evidence-based issues
general practice
genetics
health & medical marketing
Health and aged care workforces
health and medical education
health and medical research
Health Care Homes
health ethics
health financing and costs
Health reform
health regulation
HIV/AIDS
hospitals
HRT
infectious diseases
influenza
international medical graduates
journal articles
LGBTIQ
medical marijuana
Medicare Locals
men's health
Mental health
MyHospitals website
National Commission of Audit 2014
National Health Performance Authority
naturopathy
NDIS
NHMRC
non communicable diseases
Nursing and midwifery
oral health
organ transplants
out of pocket costs
pain
palliative care
paramedics
pathology
Pharmaceutical Benefits Scheme
pharmaceutical industry
pharmacy
Pregnancy and childbirth
Primary Health Networks
Primary healthcare
private health insurance
Rural and remote health
Safety and quality of healthcare
screening
sexual health
Social media and healthcare
Strengthening Medicare Taskforce 2022
suicide
surgery
swine flu
telehealth
tests
TGA
trauma
women's health
youth health
Indigenous health
#CTG10
#NTRC
Acknowledgement
cultural safety
Indigenous education
Lowitja Institute
NT Intervention
social and emotional wellbeing
Uluru Statement
WA community closures
News about Croakey
Public health and population health
#PreventiveHealthStrategy
#UnmetNeedsinPublicHealth
air pollution
alcohol
consumer health matters
COVIDwrap
environmental health
Fetal Alcohol Spectrum Disorders (FASD)
food and nutrition
gambling
Government 2.0
gun control
health communications
health impact assessment
Health in All Policies
Health inequalities
health literacy
human rights
illicit drugs
injuries
legal issues
marriage equality
Media Doctor Australia
media-related issues
Monkeypox
nanny state
National Preventive Health Agency
obesity
occupational health
physical activity
plain packaging
prevention
Public health
Public interest journalism
road safety
sport
sugar tax
tobacco control
transport
vaccination
violence
Web 2.0
weight loss products
Royal Commission
Social determinants of health
commercial determinants of health
discrimination
education
Housing
justice
Justice Reinvestment
NBN
Newstart/JobSeeker
poverty
Racism
social policy
Summer reading 2020-2021
Summer reading 2021-2022
Tasmanian election 2021
The Croakey Archives
#cripcroakey
#HealthEquity16
#HealthMatters
#IHMayDay (all years)
#IHMayDay 2014
#IHMayDay15
#IHMayday16
#IHMayDay17
#IHMayDay18
#LoveRural 2014
Croakey Conference News Service 2013 – 2019
2013 conferences
Australian Centre for Health Services Innovation Forum 2013
Australian Health Promotion Association Conference 2013
Closing the Credibility Gap 2013
CRANAplus Conference 2013
FASD Conference 2013
Health Workforce Australia 2013
International Health Literacy Network Conference 2013
NACCHO Summit 2013
National Rural Health Conference 2013
Oceania EcoHealth Symposium 2013
PHAA conference 2013
2014 conferences
#IPCHIV14
AIDA Conference 2014
Congress Lowitja 2014
CRANAplus conference 2014
Cultural Solutions - Healing Foundation forum 2014
Lowitja Institute Continuous Quality Improvement conference 2014
National Suicide Prevention Conference 2014
Racism and children/youth health symposium 2014
Rural & Remote Health Scientific Symposium 2014
2015 conferences
#CPHCEforum
#CRANAplus15
#HSR15
#NRHC15
#OTCC15
Population Health Congress 2015
2016 conferences
#AHHAsim16
#AHMRC16
#ANROWS2016
#ATSISPEP
#AusCanIndigenousWellness
#cphce2016
#CPHCEforum16
#CRANAplus2016
#IAMRA2016
#LowitjaConf2016
#PreventObesity16
#TowardsRecovery
#VMIAC16
#WearablesCEH
#WICC2016
2017 conferences
#17APCC
#ACEM17
#AIDAconf2017
#BTH20
#CATSINaM17
#ClimateHealthStrategy
#IAHAConf17
#IDS17
#LBQWHC17
#LivingOurWay
#OKtoAskAu
#OTCC2017
#ResearchTranslation17
#TheMHS2017
#VMIACConf17
#WCPH2017
Australian Palliative Care Conference
2018 conferences
#6rrhss
#ACEM18
#AHPA2018
#ATSISPC18
#CPHCE
#MHED18
#NDISMentalHealth
#Nurseforce
#OKToAsk2018
#RANZCOG18
#ResearchIntoPolicy
#VHAawards
#VMIACAwards18
#WISPC18
2019 Conferences
#ACEM19
#CPHCE19
#EquallyWellAust
#GiantSteps19
#HealthAdvocacyWIM
#KTthatWorks
#LowitjaConf2019
#MHAgeing
#NNF2019
#OKtoAsk2019
#RANZCOG19
#RANZCP2019
#ruralhealthconf
#VMIAC2019
#WHOcollabAHPRA
Croakey Professional Services archive
#CommunityControl Twitter Festival
Croakey projects archive
#IndigenousHealthSummit
#IndigenousNCDs
#JustClimate
#JustJustice
Croakey register of influence
Croakey Register of Influencers in Public Health
Croakey Register of Unreleased Documents
Naked Doctor
Poems of Public Health
Summer Reading 2016-2017
Summer Reading 2017-2018
The Koori Woman
Wonky Health
CroakeyGO archive 2017 – 2018
CroakeyGo 2017
#CroakeyGO Adelaide 2017
#CroakeyGO Melbourne 2017
#CroakeyGO Newcastle 2017
#CroakeyGO Sydney 2017
CroakeyGo 2018
#CroakeyGO #QuantumWords 2018
#CroakeyGO #VicVotes 2018
#CroakeyGO Albury 2018
#CroakeyGO Callan Park 2018
#CroakeyGO Carnarvon 2018
#CroakeyGO Marrickville 2018
#CroakeyGO Palm Island 2018
Elections and Budgets 2013 – 2019
#AusVotesHealth Twitter Festival 2019
#Health4NSW
#HealthElection16
Federal Budget 2009-2010
Federal Budget 2010
Federal Budget 2011
Federal Budget 2012-2013
Federal Budget 2013-14
Federal Budget 2014-15
Federal Budget 2015-16
Federal Budget 2016-17
Federal Budget 2017/18
Federal Budget 2018-19
Federal Election 2010
Federal Election 2013
Federal Election 2016
Federal Election 2019
NSW Election 2015
NSW Election 2019
NT Election 2016
Qld Election 2015
Victorian Election 2014
WA election 2021

Beyond alcohol: tougher brand-level advertising restrictions should extend to zero-alcohol beverages

Introduction by Croakey: Advertising restrictions and a multi-faceted policy response are required to minimise potential harms from zero-alcohol beverages, according to PhD candidate and research officer Nathan Harrison.

“This is a complex area, where the right balance is needed, to encourage adult alcohol substitution with zero-alcohol beverages, whilst protecting young people from as much alcohol marketing as possible,” Harrison said in his submission for the Public Health Association of Australia’s Student Think Tank competition.

The National Public Health Student Think Tank Competition run by the Public Health Association of Australia is a chance for students to showcase their innovation and enthusiasm for the field of public health.

Students were invited to submit a written response of no more than 750 words to address the following prompt: In light of the recent Federal election, what key public health policy should the Australian government be implementing to ensure a healthier, fairer & more sustainable future for young people in Australia?

Croakey is publishing a series of edited Think Tank submissions – see other articles in the series here.


Nathan Harrison writes:

Fewer young people in Australia are drinking alcohol compared to generations before them. If sustained further, this promising trend is good public health news, as alcohol remains the leading global risk factor for death and disability among young people.

At the same time, the zero-alcohol beverage market is now booming in countries including Australia and steep growth is forecast over the next few years.

Zero-alcohol beverages (also ‘alcohol-free’ or ‘NoLo’ drinks) contain no alcohol, or very low amounts. In Australia, this is usually between 0.0% and 0.5% alcohol by volume. Many top-selling products are from established parent alcohol brands and are designed to replicate conventional alcoholic beverages in taste and appearance.

This resemblance is often emphasised in marketing and intensified during temporary sobriety campaigns such as Ocsober or Dry July.

Is this good news for public health? Or an emerging public health challenge?

Zero-alcohol beverages could potentially play a harm-minimisation role, particularly for young people, assuming use substitutes alcohol. For example, these drinks could potentially help young people to limit the amount of alcohol they choose to drink, or even help to delay the point at which they start drinking alcohol altogether.

Facilitating some degree of zero-alcohol access may therefore help reduce the harms that alcohol creates.

On the other hand, the proliferation of zero-alcohol beverages and associated marketing face few current controls, which could risk normalising and encouraging earlier alcohol consumption.

Potential for harm

Increasing levels of exposure are problematic, particularly as zero-alcohol beverages are now sold in settings like supermarkets and service stations, with no legal age restriction.

We know that young people are particularly susceptible to marketing from unhealthy industries. By age four, children typically understand unique cultural drinking contexts and have developed beliefs about alcohol’s effects on drinkers.

Both non-alcoholic and alcoholic products use similar branding, which can increase early exposure to alcohol marketing and increase recognition and awareness of the overall parent brand.

Young people generally only recall and associate such brands with the alcoholic products.

Concerns have been raised by researchers that new zero-alcohol products have strong appeal to younger people, and as “gateway drinks”, exposure to zero-alcohol beverage marketing may encourage earlier interest among young people to start drinking alcohol sooner.

There’s also very little empirical evidence available on the impacts of zero-alcohol consumption for young people and the implications for later alcohol use.

This is a complex area, where the right balance is needed, to encourage adult alcohol substitution with zero-alcohol beverages, whilst protecting young people from as much alcohol marketing as possible.

Because of the potential for harm, alcohol advertising restrictions should operate at the brand level and explicitly cover zero-alcohol beverage marketing in order to protect young people.

Zero-alcohol beverages next to confectionery items in a major Australian supermarket chain (January 2022), supplied by author

Whole-of-brand policies

Particularly given the rapid market rise, zero-alcohol beverages often fall outside of the scope of existing policies targeted at alcoholic and sugary soft drinks – the very ones established to reduce the visibility of alcohol marketing to young people.

This ‘brand creep’ is a problem, and a loophole that risks setting back public health progress in reducing both alcohol and soft drink consumption – zero-alcohol drinks can have high sugar levels too.

In the absence of international laws that extend to zero-alcohol beverages, alcohol companies are often promoting whole brands (that is, both their zero-alcohol and alcoholic products), in ways that expose young people to alcohol brand advertising.

In countries where restrictions focus only on alcohol product advertising – according to the percentage of alcohol volume in a product, indirect alcohol brand advertising still occurs.

Zero-alcohol products can still be promoted in a form of alibi marketing and end up having virtually identical appearances in advertising. For example, the visuals and slogans of parent alcohol brands have remained prominent in professional sport and on public transport.

Whole-of-brand policies are therefore warranted. These should restrict marketing to young people by all companies that primarily sell alcohol and of all products that share the same brand of alcoholic drinks.

For example, policy in Norway prohibits the advertising of all products carrying the same brand or characteristics as an alcoholic drink, to better address zero-alcohol. It applies across all forms of advertising and all media including digital media.

Application in Australia

Some individual, international manufacturers already state their commitment to avoid marketing products to young people. However, alcohol industry uptake of other public health initiatives has typically been slow or resisted entirely.

For such policies to work in practice, they would be strengthened considerably by government mandate, rather than being solely in industry hands.

Such responses could be implemented as part of comprehensive marketing regulations, but current Australian alcohol advertising restrictions need to be toughened. Few examples of zero-alcohol beverage marketing have been restricted in practice.

Advertising is governed by only a “quasi-regulatory” Code for Responsible Alcohol Marketing, developed and managed by the alcohol and advertising industries.

Under the existing code, marketing must not specifically target or appeal to minors, be displayed to largely underage audiences, or position alcohol similarly to confectionary or soft drinks. It also applies to the non-alcoholic beverages produced by a parent alcohol brand, but the adjudication panel have also described how zero-alcohol beverage marketing now “sits awkwardly” with the code.

Although there is no formal monitoring system, code circumventions are common, including through advertising to young people. In a strengthened system, restrictions should be monitored by Government, with mechanisms to ensure compliance.

Comprehensive responses

Lessons from other contexts (particularly tobacco control) reinforce the importance of comprehensive advertising restrictions across all forms of promotion, and policy responses to support this effort.

The World Health Organization’s policy suite to reduce harmful alcohol use with maximum population cost-effectiveness (‘Best Buys’) focuses on increasing price and reducing availability, plus reducing alcohol advertising exposure. For example, responses focusing on zero-alcohol availability may also be feasible at the brand level.

Resources that inform and support consumers when considering zero-alcohol beverage purchase also deserve attention.

Similar materials exist overseas, encourage parents to exercise caution when it comes to supplying zero-alcohol beverages to their children, and highlight how parents themselves can model ‘appropriate’ drinking. Combined, these responses can protect against an emerging challenge.

Nathan Harrison

Nathan Harrison is a public health and implementation science student, and an early-career health behaviour scientist. He started PhD studies in June 2022, focused on lung cancer screening, smoking, and stigma. He is also a Senior Research Officer at the National Centre for Education and Training on Addiction, located at Flinders University, where he conducts policy-relevant public health research on tobacco, alcohol, and other drug use.

(Tweet below added after publication, on 25 November.)


See Croakey’s extensive archive of articles on the commercial determinants of health.

 

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Search by: Categories or tags

Search
Generic filters
Filter by Categories
@WePublicHealth2021
#CroakeyLIVE #Budget2021Health
#CroakeyNews
#FirstNations
#health
#MHReform
#OutOfTheBox
#QldVotesHealth
#RCIADIC30Years
#RuralHealthJustice
#TRIPSwaiver
2021 Floods
Budget2020Health
Bushfires
Co-design
community control
COVID-19
Croakey Conference News Service
#16nrhc
#2020ResearchExcellence
#21OPCC
#BackToTheFire
#FoodGovernance2021
#GiantSteps21
#Govern4Health
#GreenHealthForum21
#GreenHealthForum22
#Heal2022
#HealthClimateSolutions21
#HealthReImagined
#HearMe21
#ICEM22
#IndigenousClimateJustice21
#NAISA22
#NNF2021
#NNF2022
#RANZCP2021
#RANZCP2022
#RethinkAddiction
#RTP22
#SAHeapsUnfair
#ShiftingGearsSummit
#ValueBasedCare