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Caffeine Watch: a few reasons to be cautious of stories spruiking coffee as a health tonic

Croakey has a confession: marketing campaigns promoting the health benefits of particular foods, drinks or components thereof generally bring me out in a mood-threatening allergic reaction.

I won’t go into all the whys and wherefores right now – there is probably a book to be written, if it hasn’t already been, about the myriad of reasons why such health claims should be approached with caution.**

But I thought it worth briefly drawing to the attention of Croakey readers a Nescafe advertising campaign now running in the medical magazine, Medical Observer. The full-page ads promote research showing an association between daily coffee consumption and reduction in risk of type two diabetes.

The ads reference this systematic review published in the Journal of the American Medical Association in 2005, and this 2009 systematic review in Archives of Internal Medicine (abstract only freely available).

Interestingly, the JAMA article’s conclusion is somewhat less encouraging than the Nescafe ad’s taglines, “Coffee working overtime to reduce type 2 diabetes risk” and “Coffee in action reducing type 2 diabetes risk”.

It says:

Our meta-analysis of observational studies cannot prove causality. Longer-term intervention studies of coffee consumption, including appropriate measures of postprandial hyperglycemia and insulin sensitivity, are warranted. In addition, studies of different coffee constituents are worthwhile because this may lead to the development of coffees that can maximize health benefits. Currently, it is premature to recommend increasing coffee consumption as a public health strategy to prevent type 2 diabetes, and other health effects of coffee should also be considered.

Experience teaches that an advertising campaign like this, directed at doctors and other health professionals, is often followed by a PR and marketing campaign directed at the general public, via the media. The idea being that you first get the doctors onside, so that they are appropriately briefed when patients ask about the story they heard on the news last night “about coffee being good for diabetes”.

So if a rash of stories crops up in coming months investigating the supposed health benefits of coffee, it may pay to be more than usually sceptical about why these stories are being done.

The coffee industry has form when it comes to promoting health claims.

CoSIC, the pan-European Coffee Science Information Centre, was established in the UK in 1990 by ISIC, the Institute for Scientific Information on Coffee, which is made up of senior executives from major EU food manufacturers. (Kraft, Nestle, Sara Lee, Paulig, Tchibo, Illycaffe & Lavazza)

coffeescienceinfocentre

Its website says:

CoSIC was set up to work with independent scientists to develop factual overviews of the large, and often conflicting, volume of data concerning coffee and its effects on health.

Through the collection of experimental data and contact with researchers, CoSIC assesses all the on-going and past medical research on coffee and caffeine being undertaken around the world. It maintains and regularly updates a scientific database that now comprises thousands of published research studies.

The aim of CoSIC is to provide accurate, balanced and consistent information to all audiences across Europe who have an interest in coffee, caffeine and health. The primary objective is to bring balance to the coffee and health debate.

Meanwhile in the US, the National Coffee Association has set up to www.coffeescience.org. The NCA, established in 1911, is the leading trade organization for the coffee industry in the United States. Its members, who conduct nearly 90% of the business of the US coffee market, include importers, roasters and retailers, as well as growers, exporters and suppliers.

coffeescience

This website says: “Although you may appreciate coffee best as your favorite way to begin the morning or as a great conversation starter with friends and business associates, new studies are revealing impressive health benefits of coffee.”

** Just a few of the reasons for caution about health claims…

• Focusing on just one element of the diet is not likely to be helpful; it is the overall pattern of consumption that matters. Similarly, focusing on just one type of health effect from a particular food or drink can omit mention of other equally important (and possibly detrimental) health effects.

• Research into the health effects of particular foods/drinks or food/drink components is fraught with a zillion methodological problems which makes it difficult to draw hard and fast conclusions.

• Industry is unlikely to fund or promote research that is not favourable to its interests so you tend not to get the overall, objective picture from the promotion of health claims.

• Most of us need to be encouraged to consume less overall; the promotion of foods and drinks on the basis of health claims is aimed at promoting more eating and more drinking.

• Besides, if you want to reduce your risk of diabetes, there’s plenty else you could do other than dose up on coffee.

• Declaration: Croakey enjoys her coffee as much as the next caffeine addict…

Comments 4

  1. freecountry says:

    Yes but if you like coffee, I mean if you really are a coffee person, then drinking a good coffee (the qualification matters) makes you happy. And as your doctor will have little hesitation in agreeing, being happy is good for you.

  2. Redge says:

    Coffee is just too good to be innocent.

    Coffee is so stimulating that a really good cup used to keep me up most of the night, but since going onto certain heart medication, coffee makes me sleep. Obviously it’s overstimulating the heart that’s on the way out, but without the coffee I might as well be dead anyway. And it’s no different from the heart medication that doesn’t work but gives you an overactive Thyroid and potential Pulmonary Fibrosis within the first few weeks. Who needs coffee when you can get an overactive Thyroid from prescribed medication? Of course I could have a beer to slow me down but that’s off the menu as well. Ok, I give myself 7.6 out of 10.

    My experience is that reducing salt is far the best thing for everyone. Working from a low of say 140mg of salt per 100 gm in certain chosen foods, did you realise that plain old Rice Bubbles has 690mg per 100gms. I have also noticed that when manufacturers reduce the salt in their products it almost follows that the sugar and fat are also lowered. I am wondering whether it has something to do with a lowered preservation level due to the reduced salt. What could it be about Rice Bubbles that needs so much salt? Well I suppose Rice is not a bad medium for growing bacteria.

    My daughter is supposed to have contracted diabetes I from the anti-bodies of a virus attacking the pancreas just after we moved to this area. We then found that the boy who lives over the back fence had also contracted Diabetes I and he and she had been in the same class in the same school in central Sydney, about 30km away.

    I was going to say that I’d take what medical authorities say with a grain of salt, but under the circumstances shall desist.

  3. Peteyboy says:

    The bit the coffee-promoters left out was the possible adverse effects on your blood lipids (LDL/HDL ratio etc). There’s a bit more evidence for this than there is for the Type II diabetes claim. All of it is minor though, and not worth promoting or discouraging.
    ps. Redge – love the rambling ‘let’s talk about sick me’ prose, but um..not sure what the point was.

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Summer reading 2020-2021
Tasmanian election 2021
Testing Croakey News category 1
The Croakey Archives
#cripcroakey
#HealthEquity16
#HealthMatters
#IHMayDay (all years)
#IHMayDay 2014
#IHMayDay15
#IHMayday16
#IHMayDay17
#IHMayDay18
#LoveRural 2014
Croakey Conference News Service 2013 – 2019
2013 conferences
Australian Centre for Health Services Innovation Forum 2013
Australian Health Promotion Association Conference 2013
Closing the Credibility Gap 2013
CRANAplus Conference 2013
FASD Conference 2013
Health Workforce Australia 2013
International Health Literacy Network Conference 2013
NACCHO Summit 2013
National Rural Health Conference 2013
Oceania EcoHealth Symposium 2013
PHAA conference 2013
2014 conferences
#IPCHIV14
AIDA Conference 2014
Congress Lowitja 2014
CRANAplus conference 2014
Cultural Solutions - Healing Foundation forum 2014
Lowitja Institute Continuous Quality Improvement conference 2014
National Suicide Prevention Conference 2014
Racism and children/youth health symposium 2014
Rural & Remote Health Scientific Symposium 2014
2015 conferences
#CPHCEforum
#CRANAplus15
#HSR15
#NRHC15
#OTCC15
Population Health Congress 2015
2016 conferences
#AHHAsim16
#AHMRC16
#ANROWS2016
#ATSISPEP
#AusCanIndigenousWellness
#cphce2016
#CPHCEforum16
#CRANAplus2016
#IAMRA2016
#LowitjaConf2016
#PreventObesity16
#TowardsRecovery
#VMIAC16
#WearablesCEH
#WICC2016
2017 conferences
#17APCC
#ACEM17
#AIDAconf2017
#BTH20
#CATSINaM17
#ClimateHealthStrategy
#IAHAConf17
#IDS17
#LBQWHC17
#LivingOurWay
#OKtoAskAu
#OTCC2017
#ResearchTranslation17
#TheMHS2017
#VMIACConf17
#WCPH2017
Australian Palliative Care Conference
2018 conferences
#6rrhss