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The old media is no longer able to meet the information needs of the 21st-century. News and opinion sites are blossoming but ones which specialise in, and have expertise in, healthcare in Australia are few and far between. Croakey Health Media’s focus on equity in primary care is unique and welcome. It fills an important niche, providing very thoughtful and useful analysis and commentary.
Croakey provides snappy, expert views on the whole spectrum of public health issues, from equity to efficiency, from determinants to prevention to management. A one-stop shop to catch up on pet issues, and discover and adopt new ones.
It was great to be able to collaborate with the Croakey team for the COVID-19 CaLD Community Think Tank. The event was aimed at hearing from those working in multicultural and community organisations about the challenges they have faced during the COVID-19 pandemic but to also capture lessons learnt and strategies that have enhanced engagement and to share those lessons. By working with Cate and the Croakey team we were able to capture those insights and to disseminate them in a timely way which is critical during a pandemic. The resulting article captured all of the key messages in a format that was relevant and tailored to the relevant audiences. The team were easy to connect and work with and I would certainly look to repeat the partnership again.
The Oceanic Palliative Care Conference (21OPCC) is the leading conference in the Oceanic region for anyone who is interested in quality palliative care and end-of-life care, thought-leadership, information, and ideas. Contracting Croakey Media Services for September 2021, ensured PCA maximum media coverage to a wider audience across health, medical and social sectors. Croakey published in-depth news features previewing and promoting the conference, and Croakey journalists live Tweeted the conference across the conference and pre-conference events, contributing to our conference trending on the 9th of September 2021. Croakey also allowed PCA to manage the @WePublicHealth twitter account, which further helped us share the conference to a bigger audience. In total Croakey provided eight articles and an hour-long podcast post-event. Delegates noted the interaction with Croakey as a great asset to the event and it was a pleasure to work with such a committed, talented and diligent group of professionals. Thank you again for your work, and we hope to continue our relationship in years to come.
Croakey is the platform where health issues are dissected from every angle – from the complex impact on health arising from social, economic and environmental policies, to the influence of vested interests on public health, and insightful analysis of health care policies. It is a place where I can read the viewpoints of those who don’t often get heard in the mainstream media alongside prominent experts, learn about the lived experiences of diverse Australians, and see opportunities and fresh approaches to tackle our most challenging health issues.
It’s always a delight to see the diversity of issues on Croakey, particularly in health policy and social justice, that you just don’t see anywhere else. It’s also great to see the diversity of voices on Croakey, particularly Indigenous Australians and those coming in via social media.
If you work in the health area – and especially if you are a policy wonk, a political nerd, or a news fiend – then Croakey Blog is an essential component of your life. Croakey Blog and @Croakey tweets keep me informed about a wide range of health issues – the impact of budget cuts, new policy announcements and publications, expert opinions and commentary, and what’s being talked about at the conferences I’m unable to attend. I appreciate the timeliness, the broad scope of issues covered, and the breadth of expertise involved. And I particularly appreciate the strong commitment to social justice and tackling Indigenous disadvantage. I’m looking forward to the revamped and relaunched Croakey!
Mental Health Victoria – Croakey Conference News Service coverage of #Lived Experience online forum
Mental Health Victoria, in partnership with the Victorian Healthcare Association, ran an online forum on the importance of embedding the voice of lived experience in mental health system reform.
Croakey journalist Marie McInerney did an exceptional job of covering the event through both real-time social media posts and a written article summarising the discussion and themes that arose during the forum.
Her regular Twitter posts throughout the event generated lively discussion and helped emphasise and elevate the important contributions from the consumer voices.
The article that Marie wrote on the event, titled “Imagine a mental health system that meets the needs of consumers and carers” took the reader on a journey through the forum’s key themes along with images and other media to supplement the discussion. It received very positive feedback from all involved.
As CEO of the Victorian Mental Illness Awareness Council (VMIAC), it is my pleasure to write a testimonial for Croakey. In the past three years, VMIAC have happily engaged the services of Marie McInerney and her team at Croakey to cover major events in the life of VMIAC. We have been fortunate to have Croakey cover our awards night last year and our conference the year before. Marie has brilliantly captured the essence of our organisation and the views of our members and stakeholders. I cannot envisage a time when we will not engage Croakey as we find their brand of journalism uplifting, accurate and honest. Marie’s ability to draw out the stories she produces is wonderfully fresh and always empowering. I would not hesitate to recommend Croakey as a leading service to any event.