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    Gabriele Bammer

    There are a few problems with Phil’s otherwise excellent summary of the session with Dee Madigan which I organised and chaired. He’s misunderstood how Maslow’s heirachy of needs is used by advertisers – for an explanation by Dee herself see http://press.anu.edu.au/wp-content/uploads/2015/07/ch062.pdf.

    Dee’s arguments about marketing restrictions were much more nuanced than portrayed. The way I heard it, the audience was looking for simple solutions (ban/restrict advertising), whereas Dee was reminding us of some of the complexities. The challenge is to develop successful actions that take those complexities into account.

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