Related Articles

One Comment

  1. 1

    Gabriele Bammer

    There are a few problems with Phil’s otherwise excellent summary of the session with Dee Madigan which I organised and chaired. He’s misunderstood how Maslow’s heirachy of needs is used by advertisers – for an explanation by Dee herself see

    Dee’s arguments about marketing restrictions were much more nuanced than portrayed. The way I heard it, the audience was looking for simple solutions (ban/restrict advertising), whereas Dee was reminding us of some of the complexities. The challenge is to develop successful actions that take those complexities into account.


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

© 2015 – 2020 Croakey | Website: Rock Lily Design


Follow Croakey