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TOO MUCH of a Good Thing
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Impact and readership

Croakey Health Media operates across multiple platforms and spheres. While it is difficult to fully measure and understand the wide-ranging impacts of our work, we provide a range of measures below.

These include:

  • Readership figures, via our website and Apple News. Full details are here.
  • Social media analytics using Buffer and Twitter Analytics. The figures below are for total impressions across X/Twitter, Facebook, Instagram and LinkedIn (they don’t include our Mastodon analytics).
  • Regular impact reports, showing the diversity and influence of individuals and organisations engaging with our work. Contact info@croakey.org if you’d like to receive these reports.

See our comprehensive list of X/Twitter lists to follow for news on Indigenous health, climate and health, COVID, public health and more.

Readership at a glance

Total visitors and page views at Croakey.org and our Apple News channel for 2024 (Jan–Feb)

26,421  Visitors

44,734  Page views

Social media impressions

Total social media impressions for 2024 (Jan–Feb)

361,602  Impressions

2023 Readership

Total visitors and page views at Croakey.org and our Apple News channel

222,077  Visitors
427,550  Page views

2023 Social media impressions

5,964,006  Impressions

Impact reports


April 2024

On 9 April, Croakey’s Dr Melissa Sweet posted an X/Twitter thread from the launch of the 2023 report of the MJA-Lancet Countdown on health and climate change.


March 2024

Speaking truth to power

Week ending 4 April: More than 2,000 people and organisations made submissions to the Commonwealth Government’s COVID-19 Response Inquiry. Our bulletin leads with an overview of recommendations from the Aboriginal and Torres Strait Islander health sector.

The importance of ‘Indigenous Health in Indigenous Hands’ is also highlighted in Danielle Manton’s final report from the World Indigenous Cancer Conference for the Croakey Conference News Service

“Indigenous Health in Indigenous Hands is key to improving outcomes for Indigenous Peoples but there is much more work to be done,” writes Manton. 

Meanwhile, governments continue to undermine self-determination.

New pharmacy ownership laws in Queensland put the interests of community pharmacy owners above the needs and rights of Aboriginal and Torres Strait Islander peoples, writes Associate Professor Sophia Couzos, from the Queensland Aboriginal and Islander Health Council.

The Zap this week examines inaction on mental health policy, recommendations to improve access to primary care across rural and remote Australia, and the Scope of Practice Review.

Charles Maskell-Knight also reports on a recent Commonwealth Fund report, ‘Finger on the pulse: the state of primary care in the US and nine other countries’.

The ICYMI column brings the latest news on H5N1, a must-read investigation of how the United States Government undermines children’s health through its support for baby formula companies, and a warm welcome for the new Governor-General.

Professor Martin McKee urges the public health community to do a better job at communicating about the upstream determinants of health and at speaking truth to power.

Amid widespread focus this week on the deaths of seven World Central Kitchen workers, including Australian Zomi Frankcom, and the destruction of the Al-Shifa Hospital, we cover a new report detailing the destruction of Gaza.

This is an important moment for media policy; we encourage readers to consider statements issued this week by Croakey Health Media and the Local and Independent News Association.

Please register to join a #CroakeyLIVE webinar, Tackling Oral Healthcare Inequities, on 8 April, part of our #Medicare40Years project.


Voices of experience

Week ending 28 March: This week our bulletin brings insights from a range of people with deep experience in the arts and science of politics and policy, offering many thoughtful reads for your Easter break.

In the wake of the Tasmanian election, we have a two-part series featuring public health leader Professor Michael Moore, former independent MP Tony Windsor and others on the implications of minority government for health advocacy and democracy.

We also highlight the work and reflections of a number of women who have played senior public roles, including outgoing Victorian Ombudsman Deborah Glass, who warns of risks to public sector independence and ‘tough on crime’ politics.

We publish an address by former Labor Human Services Minister Jan McLucas to James Cook University graduates, urging them to “trust the science” in engaging in public debate.

Also featured is a farewell speech from retiring Greens Senator Janet Rice, who reflects on setbacks, loss and disappointment as well as achievements, particularly in LGBTIQ+ rights and native forest logging.

Writing from Western Australia, where homes were destroyed by bushfire this week, Perth GP Dr George Crisp urges medical colleagues to push harder for phase out of fossil fuels. Meanwhile, the sixth annual stocktake of climate change and health developments underscores the glaring inadequacy of mitigation and adaptation efforts in Australia, especially in the health sector.

In her latest story from the World Indigenous Cancer Conference, Danielle Manton traces the conference themes – Process, Progress and Power ­­– through presentations by global leaders in Indigenous cancer care.

We thank journalist Jarni Blakkarly for sharing his powerful story of bipolar, ahead of World Bipolar Day, highlighting discrimination experienced at work by people with mental health issues.

Also on mental health, leading academics Associate Professor Sebastian Rosenberg and Professor Alan Rosen look at ways that mental health commissions could do more to operate as “genuine agents for lasting, positive mental health reform”.

There’s much more to read, including how we can learn from tobacco control to address escalating vaping rates.

As always, don’t miss The Health Wrap from Dr Lesley Russell and The Zap from Charles Maskell-Knight. The ICYMI column spotlights pandemic prevention.

Please register to join a #CroakeyLIVE webinar, Tackling Oral Healthcare Inequities, on 8 April, part of our #Medicare40Years project.


First Nations leadership

Week ending 21 March:

** Aboriginal and Torres Strait Islander readers are advised this bulletin contains images and details of people who have passed ***

Aboriginal and Torres Strait Islander leadership and excellence are in the spotlight this week.

We bring stories from the World Indigenous Cancer Conference in Naarm/Melbourne, the launchof the Close the Gap Campaign Report 2024, and the launch of Wiyi Yani U Thangani (women’s voices) Institute.

As Co-Chair of the Close the Gap Campaign, Karl Briscoe, says: “When we talk about progressing Voice, Treaty, Truth, we build a broader understanding of how history, activism, leadership and compassion are inextricably linked and necessary to building socioeconomic and political equity.”

We also share moving tributes from the state funeral of a remarkable leader, Yankunytjatjara woman Dr Lowitja O’Donoghue AC CBE DSG.

Amid famine in Gaza, the World Health Organization reiterates calls for Israel enable the passage of humanitarian aid. Alison Barrett speaks with a medical organisation in Australia that is organising missions to help children in Gaza who have had limbs amputated.

Meanwhile, Dr Sue Wareham urges health professions to speak up on the health threats of AUKUS.

This week’s bulletin also highlights some media failures as well as successes.

As Tasmanians head to the polls this weekend, Dr Clare Smith calls for voters to put climate action first.

New vaping legislation is in the spotlight in the latest ICYMI column, and don’t miss #TheZap, a weekly column by health policy analyst Charles Maskell-Knight.

Bookmark this link for more stories from Croakey Conference News Service coverage of the World Indigenous Cancer Conference.

Please register to join us on Monday 8 April for the next #CroakeyLive in our #Medicare40Years series – with a focus on oral healthcare.

We recently sent out our impact reports for January and February; if you do not already receive these monthly reports and would like to, please be in touch.


Trauma matters

Week ending 14 March: The first stage of the National Climate Risk Assessment has been released, and it makes sobering reading for those who work for the health and wellbeing of communities.

Importantly, health and equity are highlighted as central concerns throughout the document; Croakey readers are encouraged to engage with related consultations.

Women’s health is in the spotlight following the Women’s Health Summit, convened by Assistant Minister Ged Kearney on Ngunnawal country today. The ICYMI and Zap columns bring a timely focus to related issues.

This week’s bulletin has a strong focus on the ongoing impacts of racism, trauma and injustice for Aboriginal and Torres Strait Islander people, whether it be in sports, prison health or policies targeting young people.

Don’t miss the resources and stories shared by Professor Megan Williams during a recent visit to Tkaronto, Canada, with a focus on justice, prison health and hepatitis C.

The importance of government leadership and policies for improving population-wide health and wellbeing are also highlighted in stories about air pollution, housing, education and fuel efficiency standards.

Thank you to Suicide Prevention Australia for advertising the National Suicide Prevention Conference with us. When you advertise with Croakey, you are also investing in independent media and public interest journalism.

Bookmark #WICC2024 and follow our coverage of the World Indigenous Cancer Conference in Naarm/Melbourne next week.


Taking a deep dive into the inverse care law

Week ending 8 March:

*** Aboriginal and Torres Strait Islander readers are advised that this bulletin contains images and details of someone who has passed ***

Back in July 2018, we reported the death of Dr Julian Tudor Hart, at age 91. A Welsh GP, he was described as “a visionary leader who combined advocacy for equitable primary care and social justice, trenchant critiques of market influences in healthcare and innovative research showing how whole population approaches to improving health could transform primary care”.

Tudor Hart is most famous for coining the inverse care law, to describe inequities in access to healthcare, and this week University of Tasmania academics argue that his legacy raises many critical questions and challenges for contemporary policy makers and health reformers.

Indeed, the inverse care law threads through our bulletin this week, with articles highlighting its ongoing relevance, as well as the factors that entrench it and strategies for addressing it.

On one side of the ledger stand politicians who talk tough on youth crime, who fail to address poverty and housing insecurity, and who fail the most marginalised, including those in prisons.

We also highlight useful strategies for addressing the inverse care law, including the work of anti-racism, community participation in setting research priorities, Aboriginal-led solutions, and determined efforts to address the social and cultural determinants of health and promote health in all policies.

As the 23 March election approaches in lutruwita/Tasmania, we continue to bring you updates on #TasVotesHealth2024.

As children starve to death in Gaza in the most horrific of conditions and many of Australia’s health and medical organisations remain complicit in their silence, we also are reminded of the importance of courageous advocacy.

International Women’s Day is an opportunity to celebrate the glorious diversity of women and their work for justice for First Nations peoples, for climate and environmental justice, for healthier and more equitable public policy, for more equitable healthcare, and for care of Country.

We join with many others in paying respect to Yankunytjatjara woman Dr Lowitja O’Donoghue AC CBE DSG, who died at age 91 earlier this year, after a lifetime of service and fighting for justice. You can link into today’s State funeral from our ICYMI column, and Alison Barrett will report more from the service in coming days.

We apologise that our bulletin is running late this week, due to some significant technical issues, AKA an attack of the bots. Thank you for your patience, and support.

Other activities

On 8 March, Croakey’s managing editor Alison Barrett attended the State Funeral for Dr Lowitja O’Donohue AC CBE DSG at St Peter’s Cathedral, Kaurna Country.

On 1 March, she attended an Australian Health Promotion Association South Australia Branch meeting on Kaurna Country.


2022 Impact

We record our social media analytics using Buffer and Twitter Analytics.
For 2022 we had a total of 9,606,305 impressions across Twitter, Facebook, Instagram and LinkedIn.

Impact Report – December 2022

Impact Report – November 2022

Impact Report – October 2022

Impact Report – September 2022

Impact Report – August 2022

Impact Report – July 2022

Impact Report – June 2022

Impact Report – May 2022

Impact Report – April 2022

Impact Report – March 2022

Impact Report – February 2022

Impact Report – January 2022


2021 Impact reports

Impact Report – December 2021

Impact Report – November 2021

Impact report – October 2021

Impact report – September 2021

Impact Report – August 2021

Impact Report – July 2021