Impact and readership

Croakey Health Media operates across multiple platforms and spheres. While it is difficult to fully measure and understand the wide-ranging impacts of our work, we provide a range of measures below.

These include:

Readership figures, via our website and Apple News.
Social media analytics using Buffer. The figures below are for total impressions across X/Twitter, Facebook, Instagram, LinkedIn and Bluesky.
Regular impact reports, showing the diversity and influence of individuals and organisations engaging with our work. Contact info@croakey.org if you’d like to receive these reports.

Readership

2025 readership at a glance

Total visitors and page views at Croakey.org and our Apple News channel for 2025 (Jan–Apr)

59,165 Visitors

108,351 Page views

2025 social media impressions

Total social media impressions for 2025 (Jan–Apr)

523,266 Impressions

2024 Readership

173,120 Visitors
305,161 Page views

Total visitors and page views at Croakey.org and our Apple News channel

2024 Social media impressions

3,061,996 Impressions

Current impacts

Impact reports

Help support non-profit public interest journalism

Public interest journalism is an important determinant of health, due to its roles in accountability and holding power to account, empowering communities, and contributing to health literacy. A strong public interest journalism sector contributes to planetary health and health equity, as well as healthier people, communities, societies, and systems of governance.

Join one of our annual Funding Consortia

Croakey has a mixed revenue stream that includes support from members of our funding consortium. There are four tiers of funding consortia:-

Health Equity Champion
Health Equity Star
Health Equity Heart, and
Health Equity Supporter

The details of each tier can be found here and a list of current consortium members can be found here.

If you would like to be part of one of the Consortia, please contact us at: info@croakey.org.

You can also support Croakey by subscribing to our weekly email bulletin or by making a donation.

What people say about Croakey

Croakey Health Media was the official media partner for VicHealth’s Life and Health Reimagined series (2020). Croakey’s indepth coverage of the five-week series amplified the conversation about how we can make life after coronavirus better and healthier for everyone.
Croakey’s coverage included compelling articles about each week’s topic and wrap-ups of the live-streamed events, live tweeting, a Twitter takeover of the @WePublicHealth account and a podcast summarising the series.
Having Croakey as our media partner enabled us to reach a more diverse public health audience and introduced new voices and experts to the discussion. Croakey’s team also generated a lively dialogue on social media about the series, driving debate and frank discussion on the important topic of how do we create a healthier, fairer, better world post-pandemic.
I would highly recommend Croakey Conference News Service to anyone seeking an innovative and collaborative media partner for a conference or event.

Rachel Murphy

VicHealth

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Testimonials

Croakey is the platform where health issues are dissected from every angle – from the complex impact on health arising from social, economic and environmental policies, to the influence of vested interests on public health, and insightful analysis of health care policies. It is a place where I can read the viewpoints of those who don’t often get heard in the mainstream media alongside prominent experts, learn about the lived experiences of diverse Australians, and see opportunities and fresh approaches to tackle our most challenging health issues.

Marita Hefler

Researcher, News Editor, BMJ Tobacco Control

Croakey provides snappy, expert views on the whole spectrum of public health issues, from equity to efficiency, from determinants to prevention to management. A one-stop shop to catch up on pet issues, and discover and adopt new ones.

Professor Jon Karnon

Flinders University

Loved the program. Love the Croakey news service – think it really gives the conference a bigger audience!

Great event and extensive social media coverage

Conference delegates

The Oceanic Palliative Care Conference (#21OPCC)

Croakey provides a national stage where all players in the health arena can have their voices heard. It has enabled consumers more easily to make their perspective and opinion known. Croakey has also taken a leadership role in developing a strong presence in social media, an important development for primary care in stimulating community-based approaches to health.

Leanne Wells

CEO of the Consumers Health Forum of Australia

Croakey is now well established as compulsory reading for influencers and observers in health and medicine in Australia and internationally – and rightly so. As a blog, it gives voice to people who support or oppose government health and social policy. It allows people to express their views and opinions openly, passionately, and freely – from all perspectives. More importantly, Croakey provides a forum for new ideas and new thinking – based on experiences at the frontline of health service delivery – which we can only hope find their way into future health policy to provide better health services to the Australian community.

John Flannery

Health communications expert

Croakey provides an informed voice to the health, equity and environmental debates, and is helping mobilise the necessary political and popular support for a radical break from the complacent and compartmentalized attitude that still dominates much of the political agenda.
Croakey continues to go from strength to strength and is indispensable.

Professor Sharon Friel

Director, Australian Research Centre for Health Equity, ANU

If you care about a public health issue, or want others to care, get it online and get it on Croakey.

Professor Tarun Weeramanthri

Public health physician

Croakey! AHPA loves you for your independence, timeliness and collaboration across a range of issues with individuals and groups from population health and beyond. You are a launching pad for ideas, debate and innovation without fear or favour. Continue to bring it on.

Gemma Crawford

President, Australian Health Promotion Association

From a crowded inbox, Croakey always leaps to my attention. It delivers views and information on a wide range of issues of relevance to rural and remote health and wellbeing.

Gordon Gregory

Rural health advocate