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  1. 1

    Jon Hunt

    Well, yes. The media is driven by sales, which in turn implies profit. Most people I suspect couldn’t be bothered with anything which may not be directly relevant to them. So, a cancer breakthrough would be read with more interest than say a story about conflict of interest between a Dr Jingle and his opinions regarding sunscreen. That’s not saying it is more important – just more interesting to the average reader. It’s not importance that’s important, but perceived relevance to the reader.

  2. 2


    Thanks for the article. To add another perspective scientists are actively encouraged to get the “good news” stories out as early as possible……it makes your project evaluations look good, it helps (sometimes) to secure funding, and it doesn’t appear to matter how long the timeframe to delivery actually is. Sometimes these stories remind me of an old Monty Python sketch about curing cancer…….and are equally as meaningless. If the science media relies on press releases from CRCs, universities, government etc., then the feel good stuff will be overrepresented c/f more important and relevant stuff.


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