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Journal Watch: Fighting the good fight over fast food – but still losing. Time to change tactics?

If it’s easier to influence land-use policies on the grounds of aesthetics or reducing litter and traffic than on whether fast food restaurants should be located close to hospitals or schools, do public health advocates have to rethink their tactics? That’s the question arising out of this latest instalment of Journal Watch from Dr Melissa Stoneham and the Public Health Advocacy Institute of Western Australia.

***

Dr Melissa Stoneham writes:

Most Australians would have seen and heard about the fight in the rural community of Tecoma, in the Victorian Dandenong Ranges to keep McDonalds out. The residents have been fighting against the fast food restaurant since the initial application was lodged in 2011. The imagery from this ongoing battle has been beamed across our televisions, in the print media and on social media forums. Even the well-known chef Jamie Oliver sent the Tecoma community a message stating:

“We congratulate the community of Tecoma on being standout advocates for ongoing health and wellbeing and we send our best wishes to you in your efforts to maintain such a special and beautiful area”.

Yet even after protests, camping out on roofs, flash mobs, enormous social media petitions and 1100 written objections to the Council about the proposed development, the McDonalds store opened its door in Tecoma in April this year.

So how does this happen? Is it about local jobs? Is it about multinationals power and profit margins or is it simply that the local government planning laws are so inadequate that they cannot stop developments such as this? In South Australia, the Charles Sturt community faced a similar issue with a McDonalds proposed close to a primary school. Charles Sturt Mayor Kirsten Alexander was against the development but said Development Act changes in 2006 meant councillors were denied a voice when planning matters went before the independent Development Assessment Panel (DAP). She made the following statement:

“As elected members, we have absolutely no power to influence a decision of the DAP, whereas until five or six years ago council could call in a decision of the DAP if they didn’t agree with that.  As councillors we no longer have the power to do that. Therefore council is forced into … defending a decision using ratepayers’ money when a resident appeals it, so whether we like it or not we are defending that decision, so it’s a very difficult position.”

With Australia’s obesity rates rising steadily, PHAIWA along with many public health advocates have suggested zoning and other land-use policies as a promising approach to foster healthy food environments,including land-use policies to restrict fast-food restaurants. We have advocated for planning policies that allow total bans on the construction of new fast-food outlets and/or partial bans that prohibit construction of new restaurants in specific areas such as exclusion zones around schools and hospitals.

A study led by Laura Nixon from the Berkeley Media Studies Group- Public Health Institute and published in the American Journal of Public Health, addressed this very issue. This group of professionals are clearly worried by this inability to act, so they identified land-use ordinances to restrict fast-food restaurants proposed around the United States between 2001 and 2013. The team analysed news coverage and legislative documents to assess the public debates around these documents. The analysis included news coverage, legislative histories and demographic data in an effort to understand what types of policies have been proposed, which communities have proposed them and why.

PHAIWA has conducted a number of media analysis on issues as we are aware how much influence the media can have on framing issues and public perception. We understand that journalists’ decisions about which of the many pressing issues of the day to cover can raise the profile of a social issue, whereas issues outside the media spotlight can be left out of the public conversation and policymakers’ consideration.

In this study, the research team found that 77 American communities had proposed 100 separate fast-food-related land-use policies during the study period. The news sample included 320 articles and blogs containing 1,526 arguments. The researchers also identified 246 relevant legislative documents, including 106 ordinances, 66 meeting minutes, 37 advocacy materials and 18 meeting agendas. These policies proposed 57 permanent bans, 16 temporary bans, and 23 other types of restrictions, such as conditional use and special permit requirements, quotas and density or distance requirements.

For the 77 communities, most were small, Anglo-Saxon and fell into a higher socio-economic bracket. The communities’ populations ranged from 529 to 8 million, but nearly 40 per cent had fewer than 10,000 people, and 56 per cent had fewer than 20,000 residents. More than three-quarters of the communities were predominately white and in two-thirds of the communities, the average household income exceeded the US average.

The research team identified the impetus for these policies to be drafted and found that according to news coverage and legislative documents, land-use policies were most commonly proposed to protect community aesthetics (80 per cent). Supporters also frequently described policies in terms of their potential to protect the local economy (61 per cent) or improve quality of life in the community by reducing nuisances like litter and traffic (53 per cent). Almost a third of policies were characterised as improving the walkability of the community (31 per cent).

Improving community nutrition was rarely cited as a rationale for proposing land-use policies (20 per cent). When the nutrition impact of a policy was referenced, policy supporters argued that zoning and other land-use restrictions could prevent obesity, diabetes and other diet-related diseases.

Inspired by the lack of nutrition as a policy rationale, the research team identified the differences in the policies when nutrition was a focus. They found that more than half (52 per cent) of the policies proposed in ‘communities of colour’ were intended to improve community health and nutrition, compared to a fraction (6 per cent) of the policies debated in predominately ‘white communities’. Communities where nutrition-focused land-use policies were proposed also tended to be larger and more urban: 90 per cent of the nutrition-focused policies were proposed in communities with populations exceeding 50,000, compared to 29 per cent of policies that had other rationales.

News coverage of nutrition-focused policies was negative and only 41 per cent of arguments about nutrition-focused policies supported the proposals, but a strong majority (58 per cent) of arguments about other policies were supportive. For all policies, when local officials appeared in the news they spoke overwhelmingly in support of the measures. However, although community residents supported non–nutrition ordinances in the news coverage, they largely opposed nutrition-focused policies. Similarly, local business owners favored non–nutrition-focused policies by a narrow margin in the news, but rarely appeared in news coverage on nutrition-driven policies. Restaurant industry representatives and opinion writers, such as columnists, overwhelmingly opposed both types of policies, but they were much more likely to comment on nutrition-focused policies.

By far the most common argument (53 per cent) for regulations that did not explicitly aim to improve health was that they would protect community appearance or charm. Local officials, community members, local business owners, and opinion writers all relied heavily on this argument. Stakeholders also argued that land-use regulations would protect the local economy and local businesses (28 per cent of all favorable arguments).

The most common argument that critics leveled against land-use policies intended to improve nutrition was that they represented an inappropriate government intrusion into individuals’ personal choices. When nutrition-focused land-use policies were proposed in ‘communities of colour’, critics of the restrictions sometimes took this line of reasoning a step further and argued that the policies unfairly targeted such communities.

In contrast with the nutrition-focused polices, people seldom criticised non-nutrition-focused policies as an inappropriate government intrusion. Instead, opponents of policies without a nutrition focus mainly argued that these measures would negatively affect the local economy by discouraging investment and entrepreneurship in the community.

So although it seems like a really sensible thing to do, developing planning policies that restrict fast food premises is no simple feat, especially if we public health advocates are going to continually use the reducing obesity argument.

This study found that nutrition-focused land-use policies faced more opposition, which was reflected both in newspaper coverage and in the fact that these policies were weaker (restrictions or temporary bans vs permanent bans) and less likely to have passed by local governments. It’s time to rethink our tactics. We already run the risk of being called ‘nanny staters’ and even more challenging is deciding how public health advocates can successfully argue against fast food premises when current planning policies focus mainly on improving the appearance of a community or bolstering its local businesses.

Article

Fast-Food Fights: News Coverage of Local Efforts to Improve Food Environments Through Land-Use Regulations, 2000–2013 by Laura Nixon, Pamela Mejia, Lori Dorfman, Andrew Cheyne, Sandra Young, Lissy C. Friedman, Mark A. Gottlieb, and Heather Wooten. Am J Public Health. 2015 Mar;105 (3):490-6.

About JournalWatch

The Public Health Advocacy Institute WA (PHAIWA) JournalWatch service reviews 10 key public health journals on a monthly basis, providing a précis of articles that highlight key public health and advocacy related findings, with an emphasis on findings that can be readily translated into policy or practice.

The Journals reviewed include:

Australian & New Zealand Journal of Public Health (ANZJPH)

Journal of Public Health Policy (JPHP)

Health Promotion Journal of Australia (HPJA)

Medical Journal of Australia (MJA)

The Lancet

Journal for Water Sanitation and Hygiene Development

Tobacco Control (TC)

American Journal of Public Health (AMJPH)

Health Promotion International (HPI)

American Journal of Preventive Medicine (AJPM)

These reviews are then emailed to all JournalWatch subscribers and are placed on the PHAIWA website. To subscribe click to Journal Watch click here.

 

 

 

 

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2013 conferences
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Closing the Credibility Gap 2013
CRANAplus Conference 2013
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Health Workforce Australia 2013
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NACCHO Summit 2013
National Rural Health Conference 2013
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AIDA Conference 2014
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National Suicide Prevention Conference 2014
Racism and children/youth health symposium 2014
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Population Health Congress 2015
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