These clips are worth checking out – part of the funkiest anti-smoking campaign I’ve seen in a while.
This one is called Cough N Rap
And, I don’t know about you, but this one just makes me want to dance… (if it doesn’t stop people smoking, it might at least get them moving…)
The clips (and there are more in a similar vein) are being disseminated via mobile phones in Arnhem Land by Miwatj Health, after receiving rave reviews at a recent local festival.
According to a Miwatj Health press release: Under the banner “Yaka Ngarali”, meaning No Smoking in Yolnu language, local family groups came up with the story lines led by Galiwin ‘ku musician Nigel Yunupingu of the band Saltwater. Up to 50 people had a hand in writing the songs and appearing in the videos.
It’s yet another reminder of the value of involving local communities in developing their own solutions to health problems….