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New media is a health tonic

For those with an interest in health and new media, a new book has just landed: Health Communication in the New Media Landscape, by two academics from the University of Missouri-Columbia (one from the health sciences side of things and the other from the journalism school).

It takes a broad look at how new media is changing the world of health – including the advent of online treatments and through improving patients’ access to treatment and communication with their health care providers.  It is very much based in the US context but many of the observations are of wider relevance.

Some snippets:

• Seven reasons why new media trumps old media:
1. Immediacy: ability to access information on demand
2. Mobility: ability not only to transport the product/service but to get updated content wherever one is
3. Rich media – video and audio delivered online
4. Participation: the ability to create and publish (personal authorship)
5. Search: the ability to quickly and easily find accurate information on topics of interest
6. Customisation: the ability to tailor the types and frequency of messages to personal interests
7. Time shifting: the ability to download digital content and replay it at the consumer’s convenience

• New media is a tonic for health coverage
Old media tends to distort public perceptions of health issues by covering preliminary or controversial research findings rather than giving weight to reliable evidence. In one content analysis of news stories, there was an inverse relationship between the number of stories on a particular topic and the importance of information about that topic for healthy living. New media sites can allow newspapers to go beyond the headlines and to link readers to the information and resources they need for healthy living. Some online sites are themselves becoming trusted health portals with embedded links from the stories that take the reader back to national public health recommendations.

• The internet and health information
A 2003 national survey asked US respondents to imagine they had a strong need for information about cancer and where they would go first to get it:
49 per cent said they would go to their health care providers
33 per cent said they would go to the internet.

It is estimated that 80 per cent of American internet users go online for health information. On one day in 2006, 8 million Americans searched for health information – which makes this activity as popular as paying bills, reading blogs and looking up a phone number or an address.

•  A project which may be of interest to those concerned about media coverage of Aboriginal health issues
Journalism students and public health academics are working together to provide culturally-relevant stories about cancer for African Americans. Ozioma, which means “good news” or “gospel” in the Nigerian ethnic Igbo language, is the name of the project, funded by the National Cancer Institute’s Centers for Excellence in Cancer Communication Research. The project provides Black newspapers with community-level data and culturally relevant cancer news stories at a cost well below that of an advertising campaign. The project is a collaboration between researchers at the Saint Louis University School of Public Health and the Missouri School of Journalism.

• Health professionals not as switched on as their patients would like
One national survey found up to 77 per cent of adults wanted at least one type of electronic commuication with their doctor including appointment reminders, communication of test results by email etc.  62 pc of survey respondents said their choice of doctor would be influenced by whether or not they communicated by email. But surveys have shown doctors are reluctant to use email; one survey of Florida physicians found that only 17 per cent emailed patients from the office, and only 3 per cent of total sample did this regularly.  The authors noted a huge discrepancy between patients’ desires to communicate electronically and doctors’ readiness to do so. “Communication through new media is rapidly becoming the norm rather than the exception, and physicians and the health care industry need to adapt to these changes.”

Meanwhile, the new media revolution aside, so much about the present remains firmly rooted in centuries past. The internet may have given us once unimaginable access to global health information formerly the preserve of health professionals. But if you asked me for an accurate account of my own medical history, the best I could offer is that it is scattered somewhere between dozens of different offices in dozens of different places, no doubt lost in old filing cabinets.

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#CroakeyLIVE #DigitalNationBuilding
#CroakeyLIVE #VoiceForHealth
#PHAAThinkTank2023
The Health Wrap
ICYMI
@WePublicHealth
@WePublicHealth2023
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Croakey longreads
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CroakeyEXPLORE
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Mapping CroakeyGo
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Croakey Funding Drive June 2024
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The Croakey Archives
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#LoveRural 2014
Croakey Conference News Service 2013 – 2023
2023 Conferences
#GreenHealthForum23
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Our Democracy Forum
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2022 Conferences
#16nrhc
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#RTP22
GiantSteps22
Equally Well 2022 Symposium
Choosing Wisely National Meeting 2022
2021 conferences
#21OPCC
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#HealthClimateSolutions21
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#ShiftingGearsSummit
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#WCepi2021
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2020 conferences
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2019 Conferences
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#EquallyWellAust
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#LowitjaConf2019
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#NNF2019
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#RANZCOG19
#RANZCP2019
#ruralhealthconf
#VMIAC2019
#WHOcollabAHPRA
2018 conferences
#6rrhss
#ACEM18
#AHPA2018
#ATSISPC18
#CPHCE
#MHED18
#NDISMentalHealth
#Nurseforce
#OKToAsk2018
#RANZCOG18
#ResearchIntoPolicy
#VHAawards
#VMIACAwards18
#WISPC18
2017 conferences
#17APCC
#ACEM17
#AIDAconf2017
#BTH20
#CATSINaM17
#ClimateHealthStrategy
#IAHAConf17
#IDS17
#LBQWHC17
#LivingOurWay
#OKtoAskAu
#OTCC2017
#ResearchTranslation17
#TheMHS2017
#VMIACConf17
#WCPH2017
Australian Palliative Care Conference
2016 conferences
#AHHAsim16
#AHMRC16
#ANROWS2016
#ATSISPEP
#AusCanIndigenousWellness
#cphce2016
#CPHCEforum16
#CRANAplus2016
#IAMRA2016
#LowitjaConf2016
#PreventObesity16
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#VMIAC16
#WearablesCEH
#WICC2016
2015 conferences
#CPHCEforum
#CRANAplus15
#HSR15
#NRHC15
#OTCC15
Population Health Congress 2015
2014 conferences
#IPCHIV14
AIDA Conference 2014
Congress Lowitja 2014
CRANAplus conference 2014
Cultural Solutions - Healing Foundation forum 2014
Lowitja Institute Continuous Quality Improvement conference 2014
National Suicide Prevention Conference 2014
Racism and children/youth health symposium 2014
Rural & Remote Health Scientific Symposium 2014
2013 conferences
Australian Centre for Health Services Innovation Forum 2013
Australian Health Promotion Association Conference 2013
Closing the Credibility Gap 2013
CRANAplus Conference 2013
FASD Conference 2013
Health Workforce Australia 2013
International Health Literacy Network Conference 2013
NACCHO Summit 2013
National Rural Health Conference 2013
Oceania EcoHealth Symposium 2013
PHAA conference 2013
Croakey Professional Services archive
#CommunityControl
#CommunityControl Twitter Festival
#COVIDthinktank21
Healthdirect Australia series 2019
Lowitja Indigenous knowledge translation series
Croakey projects archive
#PHAAThinkTank 2022
Summer reading 2022-2023
#CommunityMatters
#CroakeyFundingDrive 2022
#CroakeyLIVE #Budget2021Health
#CroakeyLIVE #USvotesHealth
#CroakeyLIVE Federal election 2022
#CroakeyYOUTH
#HousingJusticeAus
#IndigenousHealthSummit
#IndigenousNCDs
#JustClimate
#JustJustice
#LookingLocal
#OutOfPocket
#OutOfTheBox
#RuralHealthJustice
#TalkingTeeth
@WePublicHealth2022
@WePublicHealth2021
@WePublicHealth2020
AroundTheTraps
Croakey register of influence
Croakey Register of Influencers in Public Health
Croakey Register of Unreleased Documents
Gavin Mooney
Inside Story
Journal Watch
Naked Doctor
Poems of Public Health
Summer reading 2021-2022
Summer reading 2020-2021
Summer Reading 2019-2020
Summer Reading 2017-2018
Summer Reading 2016-2017
The Koori Woman
TOO MUCH of a Good Thing
Wonky Health
CroakeyGO archive 2017 – 2018
CroakeyGo 2018
#CroakeyGO #QuantumWords 2018
#CroakeyGO #VicVotes 2018
#CroakeyGO Albury 2018
#CroakeyGO Callan Park 2018
#CroakeyGO Carnarvon 2018
#CroakeyGO Marrickville 2018
#CroakeyGO Palm Island 2018
CroakeyGo 2017
#CroakeyGO Adelaide 2017
#CroakeyGO Melbourne 2017
#CroakeyGO Newcastle 2017
#CroakeyGO Sydney 2017
Elections and Budgets 2013 – 2021
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Budget2020Health
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#AusVotesHealth Twitter Festival 2019
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Federal Election 2019
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NT Election 2016
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Qld Election 2015
NSW Election 2015
Federal Budget 2014-15
Victorian Election 2014
Federal Budget 2013-14
Federal Election 2013
Federal Budget 2012-2013
Federal Budget 2011
Federal Budget 2010
Federal Election 2010
Federal Budget 2009-2010

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