The Center for Science in the Public Interest in the US is suing Coca-Cola on the grounds that the company’s vitaminwater products make unwarranted health claims.
But what’s really gob-smacking is how the lawyers for Coca-Cola are defending the lawsuit.
They argue that “no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage.”
As this Huffington Post report says, this is a “staggering feat of twisted logic”, considering how much the company has invested in promoting the products as a healthy way to hydrate.
So there you have it. Only a numbskull would believe Big Food’s efforts at healthwashing…
As Becky Freeman at the University of Sydney wrote to Croakey: “So, this is how it goes in marketing now…of course we are lying – duh(!) – consumers should know that by now and not be so stupid as to believe our lies. And if they do, well, seriously, how gullible are they?!”