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8 Comments

  1. 1
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    Ben Harris-Roxas

    The biggest barrier that comes up at every single #hcsmanz chat is that too many people are barred from accessing social media at work. I get that – workplaces don’t want people to waste time. The problem is they effectively close off any potential benefits too.

    The shift to dialogue instead of broadcast is a simple but profound issue. It means opening yourself up to new ideas, new contacts, being told your wrong and, in fact, being wrong. Repeatedly! SM is probably best characterised as an ongoing learning experience.

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  2. 2
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    trethowan

    I was a late comer to hcsmanz discussion as GPAG2011 so thanks for the transcript. Since joining our Division of General Practice up to Twitter 12 months ago I have been nothing short of impressed with the value gained from social media. So far I have not asked GPs or anyone for that matter to get onto Twitter because… You just should… Far from convincing.

    However, now seems like a better time than ever to start the conversation about why social media such as Twitter can save time or give time poor individuals a quick heads up or a link if you really want to know more. Take the next moves with establishing Medicare Locals in your local area as an example. Rather than pretend I am a journalist and do a daily blog or write lengthy newsletter articles filled with the latest reform language which everyone hangs off every word (not!), why not encourage people if you want the updates follow us on Twitter? Still doesn’t sound that convincing – any thoughts?

    Cheers
    Jason

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  3. 3
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    Shaun Hughston

    As an integral part of our marketing strategy to recruit doctors around Australia and overseas, we are developing our social media capacity to encompass a a twitter feed dedicated to news, and another feed specifically for job listings. We are also adapting our strategy to ensure it is appropriate for different age groups in our market – with our Facebook page aimed at a different demographic to our twitter feeds.

    One of the great advantages of social media over email and plain websites in recruitment is the ability for users to share the information with others. As long as healthcare organisations, particularly the public variety, are encumbered by old-school communications thinking, they will be left behind in the medical recruitment market.

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  4. 4
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    ding

    Here we go… the early days of a social media experiment!

    I am trying out the medium of facebook to start a dicussion on how we can improve the current mess that is private/ public health service with the increasing gaps that we have to make to access health care.
    It would be great to get enough people involved to start a real discussion that could take to government and the health funds.

    For example the health credit cards (recently reported on this blog) or health savings accounts being used Singapore and Canada.

    Its early days, but if you like these ideas, or have a better idea, join the conversation on a new indepedent facebook page… (please click LIKE while you are there!)

    http://www.facebook.com/pages/Why-Do-I-Have-Private-Health-Insurance/153329234715351

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  5. 5
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    Ben Harris-Roxas

    @Shaun Hughston Nice ad 🙁

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  6. 6
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    Janet Hopkins

    Thanks for the post and the transcript. Re samples of social media policies, this link brings together a list of links on the web which might be helpful: http://socialmediagovernance.com/policies.php

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  7. 7
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    knelson

    Social media is a shift in focus from simply telling to engaging and listening. In the past 12 months I have seen it evolve into a major tool in my communication toolbox. Stories or health awareness issues that may not be worthy of a full media release can get a run on twitter or facebook, and more often than not they get picked up by local main stream print media. I now can’t imagine a world without social media. I strongly believe that organisations who ban access to social media truely don’t understand it and its power. By setting the boundaries and implementing good rules of engagement you are then allowing your greatest advocates, your staff, to tell your story.

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