Last night, a diverse group (in both disciplines and locations) came together on Twitter to discuss the place of social media in health organisations.
The #hcsmanz discussion group included two pharmacists (one from Central Australia and the other from the UK), a medical educator from New York, a doctor from Perth, two medical students, an agency nurse from Perth, a public health researcher from Sydney, someone working in youth mental health, an environmental health scientist from Brisbane, a healthcare IT professional from Brisbane, and the director of research at a Victorian university. Canada’s Community Health Centres also dropped by for a short while.
This mixed group shares an interest in encouraging the use of social media in the health sector (for more about this group see this previous Croakey post).
You can read the transcript from last night’s tweet up for yourself, but the summary is that there are many barriers to wider use of social media in health care, and one step forward might be to develop a policy emphasising the positives, that could be adapted by health organisations to fit their needs. “Any policy should be written to the strengths of SM: speed and responsiveness, and its risks: speed and responsiveness,” noted one discussant.
It was also suggested that the #hcsmanz group could set up a library of social media policies from healthcare organisations to serve as exemplars.
Other snippets that may be of interest…
Reasons that health care organisations don’t use social media
• fear of litigation
• lack of knowledge, skills, training
• lack of organisational policy
• cultural issues. These include that: social media forces a shift from broadcasting to dialogue and many health organisations are not used to thinking that way; and that “health organisations are based on them being authorities. SM dissolves social hierarchies, so they are a threat”.
• resistance to change. One organisation trying to introduce Yammer (a tool described in this previous Croakey post) is meeting comments such as “Why can’t we use email?” “Seriously what happened to talking?” “I’m not interested in social media, it’s stupid”.
• attitudes to media generally and social media in particular. As one discussant noted: “Some organisations don’t even handle traditional media well. Will be hard to make the change to new media.”
Issues for organisations to consider
• a challenge when developing social media policies is that they often lag behind the evolution of social media
• who owns social media in an organisation? It shouldn’t be limited to PR/communications team but be seen as being owned by all areas
• the structures for approval/control of public statements is a major obstacle for large organisations
What are potential enablers?
• having a social media policy
• ICT infrastructure
• a simple extracurricular course on social media
The topic for the next tweetup is: social media tips to engage health professionals in sharing knowledge with ease.
Update: Ask and ye shall receive…or so it seems to go on Twitter.
And @hcsmanz circulated this pretty picture of the chat:
I suppose that some will think “business case” is what’s missing from the picture…