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The old media is no longer able to meet the information needs of the 21st-century. News and opinion sites are blossoming but ones which specialise in, and have expertise in, healthcare in Australia are few and far between. Croakey Health Media’s focus on equity in primary care is unique and welcome. It fills an important niche, providing very thoughtful and useful analysis and commentary.
Mental Health Victoria – Croakey Conference News Service coverage of #Lived Experience online forum
Mental Health Victoria, in partnership with the Victorian Healthcare Association, ran an online forum on the importance of embedding the voice of lived experience in mental health system reform.
Croakey journalist Marie McInerney did an exceptional job of covering the event through both real-time social media posts and a written article summarising the discussion and themes that arose during the forum.
Her regular Twitter posts throughout the event generated lively discussion and helped emphasise and elevate the important contributions from the consumer voices.
The article that Marie wrote on the event, titled “Imagine a mental health system that meets the needs of consumers and carers” took the reader on a journey through the forum’s key themes along with images and other media to supplement the discussion. It received very positive feedback from all involved.
Croakey provides a rare platform to explore public health issues from a range of perspectives. Melissa and Marie have supported #cripcroakey, a series of articles about disability and health, at a time of profound change in disability policy that needs scrutiny and analysis. Croakey’s backing of writers from diverse backgrounds is a fantastic addition to Australian media.
HUGE congratulations to all the Croakey team on your coverage of our Summit. To say we have been delighted with the event, your coverage and the wash up is an understatement. You did such a fantastic job. I know how much there was to synthesise! I was particularly impressed with the flair and variety in how you approached the various pieces of coverage.
The Oceanic Palliative Care Conference (21OPCC) is the leading conference in the Oceanic region for anyone who is interested in quality palliative care and end-of-life care, thought-leadership, information, and ideas. Contracting Croakey Media Services for September 2021, ensured PCA maximum media coverage to a wider audience across health, medical and social sectors. Croakey published in-depth news features previewing and promoting the conference, and Croakey journalists live Tweeted the conference across the conference and pre-conference events, contributing to our conference trending on the 9th of September 2021. Croakey also allowed PCA to manage the @WePublicHealth twitter account, which further helped us share the conference to a bigger audience. In total Croakey provided eight articles and an hour-long podcast post-event. Delegates noted the interaction with Croakey as a great asset to the event and it was a pleasure to work with such a committed, talented and diligent group of professionals. Thank you again for your work, and we hope to continue our relationship in years to come.
Croakey is the platform where health issues are dissected from every angle – from the complex impact on health arising from social, economic and environmental policies, to the influence of vested interests on public health, and insightful analysis of health care policies. It is a place where I can read the viewpoints of those who don’t often get heard in the mainstream media alongside prominent experts, learn about the lived experiences of diverse Australians, and see opportunities and fresh approaches to tackle our most challenging health issues.
I love the context and clarity that Croakey’s contributors bring to very complex issues. And the merch.
Croakey Health Media was the official media partner for VicHealth’s Life and Health Reimagined series (2020). Croakey’s indepth coverage of the five-week series amplified the conversation about how we can make life after coronavirus better and healthier for everyone.
Croakey’s coverage included compelling articles about each week’s topic and wrap-ups of the live-streamed events, live tweeting, a Twitter takeover of the @WePublicHealth account and a podcast summarising the series.
Having Croakey as our media partner enabled us to reach a more diverse public health audience and introduced new voices and experts to the discussion. Croakey’s team also generated a lively dialogue on social media about the series, driving debate and frank discussion on the important topic of how do we create a healthier, fairer, better world post-pandemic.
I would highly recommend Croakey Conference News Service to anyone seeking an innovative and collaborative media partner for a conference or event.
Croakey cuts through health care professional and organisational interests with edgy critiques about the diverse communities they are there for. In other words, you call BS on those with self interest.