Informed, engaged communities for health

Filter by Categories
#PHAAThinkTank2023
Aged care
Budgets
Federal Budget 2023-2024
Federal Budget October 2022
Federal Budget 2022-23
Federal Budget 2021-22
Budget2020Health
Federal Budget 2020-21
Federal Budget 2019-20
Climate and health
National Health and Climate Strategy
#HealthyCOP28
Climate emergency
Heatwaves
Healthcare sustainability
#CoveringClimateNow
#HealthyCOP27
#HealthyCOP26
COVID collection
Long COVID
COVID-19
COVIDwrap
COVID SNAPS
#JusticeCOVID
Caring for the Frontline
COVIDglobalMHseries
Croakey Conference News Service
#NMS23
#HEAL2023
#ASMIRT2023
#NSPC23
Our Democracy Forum
#AskMSF
#Lowitja2023
#GreenHealthForum23
#hpsymposium2023
#16nrhc
#GreenHealthForum22
#Heal2022
#ICEM22
#NAISA22
#NNF2022
#RANZCP2022
#RethinkAddiction
#RTP22
Choosing Wisely National Meeting 2022
Equally Well 2022 Symposium
GiantSteps22
Croakey Professional Services
NHLF series
#KidneyCareTogether
ACSQHC series
ACSQHC series 2022
ACSQHC series 2021
ACSQHC series 2020
ACSQHC series 2019
CATSINaM 25 Years
Croakey projects
#CroakeyLIVE #DigitalNationBuilding
#CroakeyLIVE #VoiceForHealth
The Health Wrap
ICYMI
@WePublicHealth
@WePublicHealth2023
#CroakeyVOICES
#SpeakingOurMinds
Croakey longreads
#CroakeyREAD
CroakeyEXPLORE
#PHAAThinkTank 2022
Summer reading 2022-2023
CroakeyGO
#CroakeyGO #NavigatingHealth
#GamblingHarms
#HeatwaveHealth
Mapping CroakeyGo
Determinants of health
Environmental determinants of health
Social determinants of health
Discrimination
Racism
Justice and policing
Poverty
Newstart/JobSeeker
Education
Housing
Internet access
Justice Reinvestment
Social policy
Commercial determinants of health
fossil fuels
Alcohol
Digital platforms
Food and beverages
Sugar tax
Tobacco
Vaping
Plain packaging
Gambling
Pharmaceutical industry
Arms industry
Disasters and extreme weather events
Disasters
Extreme weather events
Bushfires
Bushfire-emergency 2019-2020
Floods 2023
Floods 2022
Floods 2021
Floods 2011
Donor-funded journalism
Donor-funded journalism – 2023
Donor-funded journalism – 2022
Donor-funded journalism – 2021
Donor-funded journalism – 2020
Elections
#NSWvotesHealth2023
Victorian election 2022
Federal Election 2022
The Election Wrap 2022
#QldVotesHealth
SA election 2022
WA election 2021
Tasmanian election 2021
First Nations
Indigenous health
Uluru Statement
The Voice
Community controlled sector
Cultural determinants of health
Cultural safety
Social and emotional wellbeing
Indigenous education
Lowitja Institute
NT Intervention
WA community closures
Acknowledgement
#CTG10
#NTRC
#RCIADIC30Years
General health matters
Consumer health matters
Cancer
Cardiovascular disease
Chronic conditions
Non communicable diseases
Diabetes
Oral health
Disabilities
Fetal Alcohol Spectrum Disorders (FASD)
Genetics
Medical marijuana
Mental health
Suicide
Trauma
LGBTQIA+
HIV/AIDS
Women's health
HRT
Abortion
Men's health
Youth health
Child health
Pregnancy and childbirth
Organ transplants
Pain
Sexual health
Infectious diseases
Influenza
Mpox
Swine flu
Death and dying
Euthanasia
Global health matters
Global health
WHO
Conflict and war
Asylum seeker and refugee health
#WorldInTurmoil
Ebola
NHS
Health policy and systems
MyMedicare
Health reform
Workforce matters
Health financing and costs
Health regulation
Strengthening Medicare Taskforce 2022
Co-design
TGA
Royal Commissions
National Commission of Audit 2014
National Health Performance Authority
Pharmaceutical Benefits Scheme
Private health insurance
Healthcare
Primary healthcare
cohealth
Social prescribing
Rural and remote health
General practice
International medical graduates
Primary Health Networks
NDIS
Nursing and midwifery
Australian Medical Association
Allied healthcare
Pharmacy
Paramedics
Pathology
Naturopathy
Hospitals
Emergency departments and care
Palliative care
Safety and quality of healthcare
Adverse events
Choosing Wisely
Co-payments
Out of pocket costs
Complementary medicines
Conflicts of interest
Health ethics
Digital technology
Telehealth
E-health
Equally Well
Health Care Homes
Medicare Locals
MyHospitals website
Screening
Surgery
Tests
Media and health
Media-related issues
Public interest journalism
Misinformation and disinformation
Social media and healthcare
Health & medical marketing
The Conversation
Media Doctor Australia
News about Croakey
Public health and population health
Artificial intelligence
Public health
Prevention
Health inequalities
Human rights
Health in All Policies
Health impact assessment
Legal issues
Australian Centre for Disease Control
VicHealth
Health literacy
Health communications
Vaccination
Air pollution
Physical activity
Sport
Obesity
Road safety
Transport
Gun control
Illicit drugs
Injuries
Marriage equality
Occupational health
Violence
Weight loss products
#PreventiveHealthStrategy
#UnmetNeedsinPublicHealth
Government 2.0
Web 2.0
Nanny state
National Preventive Health Agency
Research matters
Health and medical research
#MRFFtransparency
Evidence-based issues
Cochrane Collaboration
Health and medical education
NHMRC
The Croakey Archives
#cripcroakey
#HealthEquity16
#HealthMatters
#IHMayDay (all years)
#IHMayDay 2014
#IHMayDay15
#IHMayday16
#IHMayDay17
#IHMayDay18
#LoveRural 2014
Croakey Conference News Service 2013 – 2021
2021 conferences
#21OPCC
#BackToTheFire
#FoodGovernance2021
#GiantSteps21
#GreenHealthForum21
#HealthClimateSolutions21
#HearMe21
#IndigenousClimateJustice21
#NNF2021
#RANZCP2021
#ShiftingGearsSummit
#ValueBasedCare
#WCepi2021
#YHFSummit
2020 conferences
#2020ResearchExcellence
#Govern4Health
#HealthReImagined
#SAHeapsUnfair
2019 Conferences
#ACEM19
#CPHCE19
#EquallyWellAust
#GiantSteps19
#HealthAdvocacyWIM
#KTthatWorks
#LowitjaConf2019
#MHAgeing
#NNF2019
#OKtoAsk2019
#RANZCOG19
#RANZCP2019
#ruralhealthconf
#VMIAC2019
#WHOcollabAHPRA
2018 conferences
#6rrhss
#ACEM18
#AHPA2018
#ATSISPC18
#CPHCE
#MHED18
#NDISMentalHealth
#Nurseforce
#OKToAsk2018
#RANZCOG18
#ResearchIntoPolicy
#VHAawards
#VMIACAwards18
#WISPC18
2017 conferences
#17APCC
#ACEM17
#AIDAconf2017
#BTH20
#CATSINaM17
#ClimateHealthStrategy
#IAHAConf17
#IDS17
#LBQWHC17
#LivingOurWay
#OKtoAskAu
#OTCC2017
#ResearchTranslation17
#TheMHS2017
#VMIACConf17
#WCPH2017
Australian Palliative Care Conference
2016 conferences
#AHHAsim16
#AHMRC16
#ANROWS2016
#ATSISPEP
#AusCanIndigenousWellness
#cphce2016
#CPHCEforum16
#CRANAplus2016
#IAMRA2016
#LowitjaConf2016
#PreventObesity16
#TowardsRecovery
#VMIAC16
#WearablesCEH
#WICC2016
2015 conferences
#CPHCEforum
#CRANAplus15
#HSR15
#NRHC15
#OTCC15
Population Health Congress 2015
2014 conferences
#IPCHIV14
AIDA Conference 2014
Congress Lowitja 2014
CRANAplus conference 2014
Cultural Solutions - Healing Foundation forum 2014
Lowitja Institute Continuous Quality Improvement conference 2014
National Suicide Prevention Conference 2014
Racism and children/youth health symposium 2014
Rural & Remote Health Scientific Symposium 2014
2013 conferences
Australian Centre for Health Services Innovation Forum 2013
Australian Health Promotion Association Conference 2013
Closing the Credibility Gap 2013
CRANAplus Conference 2013
FASD Conference 2013
Health Workforce Australia 2013
International Health Literacy Network Conference 2013
NACCHO Summit 2013
National Rural Health Conference 2013
Oceania EcoHealth Symposium 2013
PHAA conference 2013
Croakey Professional Services archive
#CommunityControl
#CommunityControl Twitter Festival
#COVIDthinktank21
Lowitja Indigenous knowledge translation series
Croakey projects archive
#CommunityMatters
#CroakeyFundingDrive 2022
#CroakeyLIVE #Budget2021Health
#CroakeyLIVE #USvotesHealth
#CroakeyLIVE Federal election 2022
#CroakeyYOUTH
#HousingJusticeAus
#IndigenousHealthSummit
#IndigenousNCDs
#JustClimate
#JustJustice
#LookingLocal
#OutOfPocket
#OutOfTheBox
#RuralHealthJustice
#TalkingTeeth
@WePublicHealth2022
@WePublicHealth2021
@WePublicHealth2020
AroundTheTraps
Croakey register of influence
Croakey Register of Influencers in Public Health
Croakey Register of Unreleased Documents
Gavin Mooney
Inside Story
Journal Watch
Naked Doctor
Poems of Public Health
Summer reading 2021-2022
Summer reading 2020-2021
Summer Reading 2019-2020
Summer Reading 2017-2018
Summer Reading 2016-2017
The Koori Woman
TOO MUCH of a Good Thing
Wonky Health
CroakeyGO archive 2017 – 2018
CroakeyGo 2018
#CroakeyGO #QuantumWords 2018
#CroakeyGO #VicVotes 2018
#CroakeyGO Albury 2018
#CroakeyGO Callan Park 2018
#CroakeyGO Carnarvon 2018
#CroakeyGO Marrickville 2018
#CroakeyGO Palm Island 2018
CroakeyGo 2017
#CroakeyGO Adelaide 2017
#CroakeyGO Melbourne 2017
#CroakeyGO Newcastle 2017
#CroakeyGO Sydney 2017
Elections and Budgets 2013 – 2019
#AusVotesHealth Twitter Festival 2019
#Health4NSW
Federal Election 2019
NSW Election 2019
Federal Budget 2018-19
Federal Budget 2017/18
NZ Election 2017
Federal Budget 2016-17
Federal Election 2016
#HealthElection16
NT Election 2016
Federal Budget 2015-16
Qld Election 2015
NSW Election 2015
Federal Budget 2014-15
Victorian Election 2014
Federal Budget 2013-14
Federal Election 2013
Federal Budget 2012-2013
Federal Budget 2011
Federal Budget 2010
Federal Election 2010
Federal Budget 2009-2010
Support non-profit public interest journalism
Filter by Categories
#PHAAThinkTank2023
Aged care
Budgets
Federal Budget 2023-2024
Federal Budget October 2022
Federal Budget 2022-23
Federal Budget 2021-22
Budget2020Health
Federal Budget 2020-21
Federal Budget 2019-20
Climate and health
National Health and Climate Strategy
#HealthyCOP28
Climate emergency
Heatwaves
Healthcare sustainability
#CoveringClimateNow
#HealthyCOP27
#HealthyCOP26
COVID collection
Long COVID
COVID-19
COVIDwrap
COVID SNAPS
#JusticeCOVID
Caring for the Frontline
COVIDglobalMHseries
Croakey Conference News Service
#NMS23
#HEAL2023
#ASMIRT2023
#NSPC23
Our Democracy Forum
#AskMSF
#Lowitja2023
#GreenHealthForum23
#hpsymposium2023
#16nrhc
#GreenHealthForum22
#Heal2022
#ICEM22
#NAISA22
#NNF2022
#RANZCP2022
#RethinkAddiction
#RTP22
Choosing Wisely National Meeting 2022
Equally Well 2022 Symposium
GiantSteps22
Croakey Professional Services
NHLF series
#KidneyCareTogether
ACSQHC series
ACSQHC series 2022
ACSQHC series 2021
ACSQHC series 2020
ACSQHC series 2019
CATSINaM 25 Years
Croakey projects
#CroakeyLIVE #DigitalNationBuilding
#CroakeyLIVE #VoiceForHealth
The Health Wrap
ICYMI
@WePublicHealth
@WePublicHealth2023
#CroakeyVOICES
#SpeakingOurMinds
Croakey longreads
#CroakeyREAD
CroakeyEXPLORE
#PHAAThinkTank 2022
Summer reading 2022-2023
CroakeyGO
#CroakeyGO #NavigatingHealth
#GamblingHarms
#HeatwaveHealth
Mapping CroakeyGo
Determinants of health
Environmental determinants of health
Social determinants of health
Discrimination
Racism
Justice and policing
Poverty
Newstart/JobSeeker
Education
Housing
Internet access
Justice Reinvestment
Social policy
Commercial determinants of health
fossil fuels
Alcohol
Digital platforms
Food and beverages
Sugar tax
Tobacco
Vaping
Plain packaging
Gambling
Pharmaceutical industry
Arms industry
Disasters and extreme weather events
Disasters
Extreme weather events
Bushfires
Bushfire-emergency 2019-2020
Floods 2023
Floods 2022
Floods 2021
Floods 2011
Donor-funded journalism
Donor-funded journalism – 2023
Donor-funded journalism – 2022
Donor-funded journalism – 2021
Donor-funded journalism – 2020
Elections
#NSWvotesHealth2023
Victorian election 2022
Federal Election 2022
The Election Wrap 2022
#QldVotesHealth
SA election 2022
WA election 2021
Tasmanian election 2021
First Nations
Indigenous health
Uluru Statement
The Voice
Community controlled sector
Cultural determinants of health
Cultural safety
Social and emotional wellbeing
Indigenous education
Lowitja Institute
NT Intervention
WA community closures
Acknowledgement
#CTG10
#NTRC
#RCIADIC30Years
General health matters
Consumer health matters
Cancer
Cardiovascular disease
Chronic conditions
Non communicable diseases
Diabetes
Oral health
Disabilities
Fetal Alcohol Spectrum Disorders (FASD)
Genetics
Medical marijuana
Mental health
Suicide
Trauma
LGBTQIA+
HIV/AIDS
Women's health
HRT
Abortion
Men's health
Youth health
Child health
Pregnancy and childbirth
Organ transplants
Pain
Sexual health
Infectious diseases
Influenza
Mpox
Swine flu
Death and dying
Euthanasia
Global health matters
Global health
WHO
Conflict and war
Asylum seeker and refugee health
#WorldInTurmoil
Ebola
NHS
Health policy and systems
MyMedicare
Health reform
Workforce matters
Health financing and costs
Health regulation
Strengthening Medicare Taskforce 2022
Co-design
TGA
Royal Commissions
National Commission of Audit 2014
National Health Performance Authority
Pharmaceutical Benefits Scheme
Private health insurance
Healthcare
Primary healthcare
cohealth
Social prescribing
Rural and remote health
General practice
International medical graduates
Primary Health Networks
NDIS
Nursing and midwifery
Australian Medical Association
Allied healthcare
Pharmacy
Paramedics
Pathology
Naturopathy
Hospitals
Emergency departments and care
Palliative care
Safety and quality of healthcare
Adverse events
Choosing Wisely
Co-payments
Out of pocket costs
Complementary medicines
Conflicts of interest
Health ethics
Digital technology
Telehealth
E-health
Equally Well
Health Care Homes
Medicare Locals
MyHospitals website
Screening
Surgery
Tests
Media and health
Media-related issues
Public interest journalism
Misinformation and disinformation
Social media and healthcare
Health & medical marketing
The Conversation
Media Doctor Australia
News about Croakey
Public health and population health
Artificial intelligence
Public health
Prevention
Health inequalities
Human rights
Health in All Policies
Health impact assessment
Legal issues
Australian Centre for Disease Control
VicHealth
Health literacy
Health communications
Vaccination
Air pollution
Physical activity
Sport
Obesity
Road safety
Transport
Gun control
Illicit drugs
Injuries
Marriage equality
Occupational health
Violence
Weight loss products
#PreventiveHealthStrategy
#UnmetNeedsinPublicHealth
Government 2.0
Web 2.0
Nanny state
National Preventive Health Agency
Research matters
Health and medical research
#MRFFtransparency
Evidence-based issues
Cochrane Collaboration
Health and medical education
NHMRC
The Croakey Archives
#cripcroakey
#HealthEquity16
#HealthMatters
#IHMayDay (all years)
#IHMayDay 2014
#IHMayDay15
#IHMayday16
#IHMayDay17
#IHMayDay18
#LoveRural 2014
Croakey Conference News Service 2013 – 2021
2021 conferences
#21OPCC
#BackToTheFire
#FoodGovernance2021
#GiantSteps21
#GreenHealthForum21
#HealthClimateSolutions21
#HearMe21
#IndigenousClimateJustice21
#NNF2021
#RANZCP2021
#ShiftingGearsSummit
#ValueBasedCare
#WCepi2021
#YHFSummit
2020 conferences
#2020ResearchExcellence
#Govern4Health
#HealthReImagined
#SAHeapsUnfair
2019 Conferences
#ACEM19
#CPHCE19
#EquallyWellAust
#GiantSteps19
#HealthAdvocacyWIM
#KTthatWorks
#LowitjaConf2019
#MHAgeing
#NNF2019
#OKtoAsk2019
#RANZCOG19
#RANZCP2019
#ruralhealthconf
#VMIAC2019
#WHOcollabAHPRA
2018 conferences
#6rrhss
#ACEM18
#AHPA2018
#ATSISPC18
#CPHCE
#MHED18
#NDISMentalHealth
#Nurseforce
#OKToAsk2018
#RANZCOG18
#ResearchIntoPolicy
#VHAawards
#VMIACAwards18
#WISPC18
2017 conferences
#17APCC
#ACEM17
#AIDAconf2017
#BTH20
#CATSINaM17
#ClimateHealthStrategy
#IAHAConf17
#IDS17
#LBQWHC17
#LivingOurWay
#OKtoAskAu
#OTCC2017
#ResearchTranslation17
#TheMHS2017
#VMIACConf17
#WCPH2017
Australian Palliative Care Conference
2016 conferences
#AHHAsim16
#AHMRC16
#ANROWS2016
#ATSISPEP
#AusCanIndigenousWellness
#cphce2016
#CPHCEforum16
#CRANAplus2016
#IAMRA2016
#LowitjaConf2016
#PreventObesity16
#TowardsRecovery
#VMIAC16
#WearablesCEH
#WICC2016
2015 conferences
#CPHCEforum
#CRANAplus15
#HSR15
#NRHC15
#OTCC15
Population Health Congress 2015
2014 conferences
#IPCHIV14
AIDA Conference 2014
Congress Lowitja 2014
CRANAplus conference 2014
Cultural Solutions - Healing Foundation forum 2014
Lowitja Institute Continuous Quality Improvement conference 2014
National Suicide Prevention Conference 2014
Racism and children/youth health symposium 2014
Rural & Remote Health Scientific Symposium 2014
2013 conferences
Australian Centre for Health Services Innovation Forum 2013
Australian Health Promotion Association Conference 2013
Closing the Credibility Gap 2013
CRANAplus Conference 2013
FASD Conference 2013
Health Workforce Australia 2013
International Health Literacy Network Conference 2013
NACCHO Summit 2013
National Rural Health Conference 2013
Oceania EcoHealth Symposium 2013
PHAA conference 2013
Croakey Professional Services archive
#CommunityControl
#CommunityControl Twitter Festival
#COVIDthinktank21
Lowitja Indigenous knowledge translation series
Croakey projects archive
#CommunityMatters
#CroakeyFundingDrive 2022
#CroakeyLIVE #Budget2021Health
#CroakeyLIVE #USvotesHealth
#CroakeyLIVE Federal election 2022
#CroakeyYOUTH
#HousingJusticeAus
#IndigenousHealthSummit
#IndigenousNCDs
#JustClimate
#JustJustice
#LookingLocal
#OutOfPocket
#OutOfTheBox
#RuralHealthJustice
#TalkingTeeth
@WePublicHealth2022
@WePublicHealth2021
@WePublicHealth2020
AroundTheTraps
Croakey register of influence
Croakey Register of Influencers in Public Health
Croakey Register of Unreleased Documents
Gavin Mooney
Inside Story
Journal Watch
Naked Doctor
Poems of Public Health
Summer reading 2021-2022
Summer reading 2020-2021
Summer Reading 2019-2020
Summer Reading 2017-2018
Summer Reading 2016-2017
The Koori Woman
TOO MUCH of a Good Thing
Wonky Health
CroakeyGO archive 2017 – 2018
CroakeyGo 2018
#CroakeyGO #QuantumWords 2018
#CroakeyGO #VicVotes 2018
#CroakeyGO Albury 2018
#CroakeyGO Callan Park 2018
#CroakeyGO Carnarvon 2018
#CroakeyGO Marrickville 2018
#CroakeyGO Palm Island 2018
CroakeyGo 2017
#CroakeyGO Adelaide 2017
#CroakeyGO Melbourne 2017
#CroakeyGO Newcastle 2017
#CroakeyGO Sydney 2017
Elections and Budgets 2013 – 2019
#AusVotesHealth Twitter Festival 2019
#Health4NSW
Federal Election 2019
NSW Election 2019
Federal Budget 2018-19
Federal Budget 2017/18
NZ Election 2017
Federal Budget 2016-17
Federal Election 2016
#HealthElection16
NT Election 2016
Federal Budget 2015-16
Qld Election 2015
NSW Election 2015
Federal Budget 2014-15
Victorian Election 2014
Federal Budget 2013-14
Federal Election 2013
Federal Budget 2012-2013
Federal Budget 2011
Federal Budget 2010
Federal Election 2010
Federal Budget 2009-2010

Rethinking COVID hegemony

Introduction by Croakey: Recently on ABC’s 7.30 report, Professor Brendan Crabb, Director and CEO of the Burnet Institute, spoke of the growing disconnect between the devastating toll of COVID in Australia and the benign public perception and Government narrative about the pandemic.

Other health leaders have also raised concerns about the lack of political and media focus on the numbers of Australians dying or experiencing ongoing adverse health impacts due to COVID.

This disconnect is being echoed worldwide with the World Health Organization releasing a statement reiterating that the pandemic remains a public health emergency of international concern while individual countries (including most recently the USA) wind back public health measures, sometimes with devastating results.

At this Friday’s National Cabinet meeting, the Prime Minister, state premiers and chief ministers have the opportunity to shift Australia’s dominant COVID narrative towards one focused on reducing the ongoing harms caused by this disease.

In the article below, Dr Blair Williams from Monash University provides some useful advice on how to achieve this aim, and outlines a theory of “COVID Hegemony” to describe the process of normalising the impact of COVID on our population.


Blair Williams writes:

Since the “let it rip” approach gained bipartisan support in 2022, most Australians have been infected at least once, with at least 10 percent expected to then develop “long COVID”, a multi-organ condition frequently signalled by severe symptoms.

COVID has now become the third highest cause of death in this country. As a result, mortality rates are at a historic high while average life expectancy has fallen for the first time in living memory – decreasing by 0.4 years in 2021-22 and a further 0.2 years for men and 0.3 years for women in 2022-23.

For the first 18 months of the pandemic, in 2020-21, Australia was the envy of the world. As we enter our fourth year of living with COVID, however, Australians must now face widespread infection, mass disability and a high excess mortality rate.

Why did we agree to this?

COVID Hegemony

Earlier this year, writing for The Canberra Times, I proposed the idea of “COVID Hegemony” to explain the transformation of our pandemic outlook. Hegemony, in short, refers to the dominance maintained by those in power to ensure that their preferred worldview is seen as natural, inevitable and beneficial to all, largely by manufacturing the consent of the people.

COVID Hegemony, then, can be understood as the normalisation of widespread infection achieved by those with power through coercive persuasion, to gain our consent and even approval. Divorced from realities of widespread transmission, the media, politicians and certain experts have been pushing for a “return to normal”, to “live with COVID” and to move away from “COVID exceptionalism”.

Our governments and mainstream media have persuaded Australians to accept increasing morbidity, mortality, and the erosion of our public health systems using four key strategies.

First, by adopting and promoting myths about the virus which downplay its severity – “it’s mild”, “it’s just like the flu”, “we’re all going to get COVID” and, more recently, “the pandemic is over”. As such, we perceive the pandemic as less risky and any protective measure as an overreaction.

Second, by suppressing COVID-related statistics and other information, as for example with deliberate under-testing of suspected cases, the move from daily to weekly announcements of cases and deaths or, as the ABC’s Casey Briggs recently identified, by suppressing government-commissioned COVID research, forecasts, and modelling.

Third, by adapting pre-existing beliefs or public opinion, such as using the idea of “pandemic fatigue” to remove mandated protections.

And lastly, by prioritising a hyper-individualistic discourse over a collective approach that champions shared responsibility, as for example with the mantra of “personal responsibility” and the neoliberal ideals of rugged individualism and small government on which this depends, shifting blame from the state to the citizen.

Living with COVID is only beneficial to those in business who desire a speedy return to a pre-pandemic capitalist status quo, or for those in government who want to shirk responsibility.

Professor Brendan Crabb, Director of the Burnet Institute, recently called on the ABC’s 7:30 Report for a re-set of COVID policy, arguing for an “anti-transmission strategy”. Crucial to this would be a change in mindset that could be led by the Albanese government.

The persuasive framework identified above could easily be adapted to change the current pandemic narrative and bring people onboard.

Adopting myths, suppressing information, manipulating public opinion, and prioritising hyper-individualism could, for example, be replaced by a countering of myths and misinformation, transparency around data, more inclusive pandemic discourse, and highlighting of empathy and collective responsibility.

Three key strategies

First, it is important for the Government to counter the myths minimising COVID that have taken hold throughout the pandemic. Unsupported by scientific evidence, claims like “COVID is just like the flu” or that it’s “not exceptional” create the false impression that the pandemic is over and the infection is minor, resulting in a lowered risk perception that will only accelerate transmission.

By obscuring the realities of COVID infections and the increasing rates of long-term disability with each reinfection, the Government also enables anti-vaxxers to take advantage of this information deficit to promote mis/disinformation.

For example, numerous studies have shown that COVID infection increases the risk of cardiovascular issues and even elevates the risk of sudden death in both the short and long term. The anti-vaccine community has since have taken advantage of this, arguing that the notable increase in sudden deaths is due to the vaccine – they even released an anti-vax propaganda film on the topic late last year.

Studies show that people are more likely to believe such conspiracies when they feel disempowered and anxious. Furthermore, allowing disinformation to run rampant also fosters political distrust. To counter this, governments must clearly communicate why certain public health responses are needed as well as their efficacy in order to foster trust, reduce conspiratorial thinking, and increase the uptake of COVID protections.

Second, it is likewise imperative to be transparent with COVID-related data. A first step would be to publish the data and modelling that the Government has collected throughout the pandemic. This, as Monash Professor Rob Hyndman argues, would “lead to a better society” whereas the current lack of transparency feeds political distrust, as “it is not clear why decisions are being made”.

Third, the current framing of the pandemic must be changed from one of complacency to a renewed focus on reducing transmission and harm – from “living with COVID” to “living safely with COVID”.

Integral to this would be a powerful public health campaign informing Australians of the airborne nature of the virus, encouraging businesses to install mechanisms to clean indoor air, and empowering us all with the knowledge of how we can protect ourselves and the community, for instance with a well-fitting N95 mask.

One clear and achievable goal would be to reclaim the narrative around mask-wearing – from one that impedes individual freedoms to one that protects the community, to help immobilise the imported culture war on masks that has grown domestically since we transitioned to living with COVID.

Another would be to emphasise the importance of clean air in public spaces, which has numerous long-lasting benefits, especially in schools.

Reframing the narrative

Australia has a history of successful public health campaigns and slogans, from “every cigarette is doing you damage” to “slip, slop, slap”, so an effective and positive campaign emphasising the importance of community, solidarity and care should be relatively easy and effective.

In line with this, COVID “restrictions” should be renamed “protections”. The former infers that curbing transmission is a limitation on “individual freedom”, while the latter is not only more accurate but also promotes a collective and inclusive response.

Lastly, the Labor Government – who, after all, won the 2022 election on a platform of care – must embrace empathy, collectivism, and systemic responses.

Albanese must first acknowledge the more than 10,000 COVID deaths that occurred under his watch and then admit that the current national plan is not working. As Public Health Association of Australia President, Adjunct Professor Tarun Weeramanthri, recently told Croakey: “the first decline in life expectancy in Australia in living memory … alone should trigger a rethink and potentially a reset of the COVID-19 Management Plan.”

An empathetic and comprehensive approach to the pandemic is needed. Instead of promoting a “you do you” attitude that pushes vulnerable people out of all areas of public life, governments should be ensuring the safety and the social rights of those most at risk.

What we all can do

As Chris Wallace has noted, Albanese is currently receiving high approval ratings, which means there is little incentive for policy change, yet “poll leads can turn around quickly for even the most popular governments.”

It is up to us to put pressure on this Government to reset the pandemic strategy.

Richard Denniss recently made a compelling case for why we need to care, noting the long-lasting health impacts, increasing risk of death, shorter life spans, shortages (both of materials and skills) and accumulative damage to the economy.

Just as we expect clean, drinkable water at the twist of a handle, we should likewise expect the same from air shared in public spaces. We each have the ability to push back against the laissez-faire narratives favoured by the Government.

We can also model good behaviour in our own lives by wearing well-fitting N95 masks in public spaces and encouraging others to follow suit, ensuring the COVID-safety of organised events and asking about those you’re attending, as well as informing yourself and others of the realities of the virus.

The pandemic is not going away any time soon and will only be prolonged if we continue to let it spread unmitigated.

We are currently at a crossroads. Our governments have the ability to reset the narrative, but the question comes down to whether they have the will.

Instead of ignoring the virus, we need to adapt to a new reality. One that focuses on reducing transmission and embraces living safely with COVID, for all Australians.

Note from Croakey on 19 July 2023 in response to readers’ comments: Dr Blair Williams drew on these sources for the statements on life expectancy – the Australian Government 2022 Population Statement, signalling a fall in life expectancy in 2021-2022 and 2022-23, and a related report in The Guardian. The Government’s paper states:

The increase in deaths in 2021–22 and 2022–23 has resulted in a temporary drop in life expectancy in these 2 years. Compared to 2020–21, life expectancies are projected to decrease by 0.4 years for both females and males in 2021–22 and 0.2 years for males and 0.3 years for females in 2022–23. From 2023–24, life expectancies are projected to return to their long-term trend of gradual increase, reaching 87.0 years for females and 83.5 years for males by 2032–33.”


Recent related tweets

Read the JAMA Network Open article. “In this study, COVID-19 posed a significant disease burden for children and young people, so pharmaceutical and nonpharmaceutical interventions continue to be important to limit transmission of the virus and to mitigate severe disease.”


For more on this issue, see these recent Croakey stories on how health leaders are calling for increased COVID control measures and what we can learn from previous disease control strategies.