A new national campaign campaign, SugarByHalf, has been launched today – to mark #WorldObesityDay – by a group of health experts, doctors, celebrities and scientists who want to “cut Australia’s sky-high added sugar consumption in half”.
Among the group are Professor Rob Moodie, from the Melbourne School of Population and Global Health, University of Melbourne, and La Trobe University Professor Peter Brukner, who is doctor for the Australian Cricket Team.
See their post below about the issue, their aims, and plenty of resources to tap into, which was originally published here by the University of Melbourne and is republished with permission. They are urging Australians to sign up and commit to reducing their intake of added sugar by half, use a Sugar Calculator to work our how much sugar they are actually consuming, and then do a “Sugar Swap.”
Croakey readers are also likely to be interested in a US study that has found “surprisingly pervasive sponsorship” of national health and medical organisations by Coca-Cola and PepsiCo.
The findings were reported by the New York Times on Monday, which said the study documents the beverage industry’s “deep financial ties to the health community over the past five years, as part of a strategy to silence health critics and gain unlikely allies against soda regulations.”
The study – Sponsorship of national health organisations by two major soda companies – was published this week in the American Journal of Preventive Medicine.
Its authors, Daniel Aaron and Michael Siegal from Boston University, recommend that health organisations reject sponsorship offers from soft drink companies, saying they can be “unwitting partners” contributing to unhealthy, corporate marketing strategies. They said:
“These soda companies use relationships with health organisations to develop positive associations for their brand, which is important for their bottom line. Soda companies also can neutralise potential legislative opposition by invoking reciprocity and financial dependence on the part of national health organisations.”
“It is believed these sponsorships can affect the actions and voices of health organisations.”
The authors say theirs is the first study to systematically catalogue sponsorship of national health organisations by soft drink companies. Interestingly, they were able to access better information about Coke’s sponsorship because it last year released a database.
This was in response to major concerns about research conflicts of interest after a New York Times report that Coca-Cola had teamed up with influential scientists and researchers through the so-called Global Energy Balance Network that highlighted exercise rather than diet as the solution to obesity
See Croakey’s report on Coca-Cola funding in Australia, which also links to other relevant articles.
Professor Rob Moodie and Professor Peter Brukner write
Australia is in the midst of a Sugardemic.
The average Australian consumes somewhere around 16 teaspoons of added sugar every day, more than double that recommended by the World Health Organisation. Not surprisingly, two thirds of Australian adults and a quarter of our children are overweight or obese. The annual cost of obesity to this country has been conservatively estimated at $8.6 billion.
The rise in obesity is seriously undermining our health, increasing the risk of numerous disabilities like diabetes, high blood pressure and stroke. This generation of Australians will likely be the first not to live longer than the previous generation. What a legacy to leave our children.
There are many causes of our deteriorating health, but there is one major factor associated with all these conditions – too much added sugar.
Obesity is on the rise, bringing with it a host of health problems, and a major factor is too much added sugar.
By “added sugar” we mean sugar added to food and drinks such as soft drinks, breakfast cereals and processed foods. It does not include sugars found naturally in fruit and dairy products. Simply put, it is sugar we don’t need, and sugar that will potentially harm us and our children.
Which is why today, on World Obesity Day, we have launched a new national health campaign, SugarByHalf, encouraging people to reduce their intake of added sugar by half.
The WHO’s latest Global Burden of Disease report highlights obesity as the leading global cause of disabilities. The five primary conditions that are linked to increases in body mass index are high blood pressure, high cholesterol, coronary heart disease, stroke and Type 2 diabetes (T2D). Beyond these major conditions, being overweight and/or obese also increases the risk of numerous other disorders including osteoarthritis, gout, non-alcoholic fatty liver disease, gallstones and cancer.
Almost two million Australians have diabetes, the vast majority T2D. Someone is diagnosed with T2D every five minutes in Australia. The total annual cost impact of diabetes in Australia is estimated at $14.6 billion.
Half of kids have tooth decay
Non-alcoholic fatty liver disease (NFLD) has reached epidemic proportions, and cardiovascular disease continues to be a leading cause of morbidity and mortality in this country despite successful public health campaigns to reduce smoking and the intake of saturated fats in our diet.
Childhood obesity is associated with a higher chance of obesity, premature death and disability in adulthood. But in addition to increased future risks, obese children experience breathing difficulties, increased risk of fractures, hypertension, early markers of cardiovascular disease, insulin resistance and psychological effects. More than 50 per cent of Australian children have tooth decay with an annual cost of $4.6 billion.
At the root of much of this deteriorating health is added sugar. Teenagers have more than 20 teaspoons a day, more than the average Australian’s intake of 16 teaspoons every day.
WHO recommends no more than 10 per cent of our daily calories should come from added sugar and suggests that reducing this to 5 per cent is even more beneficial. That 5 per cent equates to about 6 teaspoons of sugar a day. The American Heart Association (AHA) has recently recommended a maximum daily added sugar intake of 9 teaspoons of sugar for men and 6 teaspoons for females and teenagers. They suggest no added sugar at all for infants under 2 years.
Sugar-sweetened beverages (soft drinks) are the major contributor to the high level of added sugar intake, especially among young people. A typical small (600ml) bottle of cola contains approximately 65 grams of sugar or 16 teaspoons – more than double the ideal daily added sugar intake.
Research has shown that increasing consumption of sugar-sweetened beverages by one can (340ml) per day was associated with a 22 per cent greater incidence of T2D. High levels of sugar are also found in cakes, ice cream, biscuits, and lollies.
While most Australians are aware that these “discretionary foods” have a high sugar content, they are probably unaware of the hidden sugars contained in 70 per cent of packaged foods including cereals, snack bars, salad dressings, take away foods and sauces. For instance, one 930 ml bottle of a well known BBQ sauce contains 495 grams or 125 teaspoons of added sugar – nearly half a kilo!
Our campaign, SugarByHalf, aims to reduce the daily intake of added sugar by Australians by one half. If we can do that, it will have a massive impact on the health of this country.
We want to give people the means to reduce their sugar intake and improve their health while still really enjoying their food at a reasonable cost. We will highlight the sources of that sugar – both the obvious ones such as sugary drinks, but also the hidden added sugars present in most of our packaged food.
How to halve your sugar intake
We want more and more people to replace processed foods with real food – Just Eat Real Food (JERF).
We are encouraging Australians to initially do three things on our website. Sign up and commit to reducing your intake of added sugar by half. Use our Sugar Calculator to work our how much sugar you are actually consuming. Then finally do a “Sugar Swap.” Swap a sugary item for an alternative with low sugar. For example, swap a soft drink for water, or a very sugary fruit yoghurt for plain Greek yoghurt.
There are lots of other things that we can do to help reduce the intake of added sugar. We need improved food labelling so we know how much added sugar is in our food. We must prevent the junk food industry from targeting our kids with personalised text messages, toys, ads and marketing.
Health warnings on food and drinks with high sugar content have been shown to be effective, and the introduction of a sugar tax similar to that in Mexico and planned in the UK should be given serious debate at government level instead of knee jerk reactions pandering to the junk food industries.
Added sugar is “the new tobacco”.