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The official diet of Australian sport: it’s a shocker

Melissa Sweet
Tuesday, August 9, 2011

Food and beverages, Obesity, Public health

Public health advocate Professor Mike Daube has been compiling the official diet for Australian sport.

Below is the uninspiring menu that he’s developed so far.

If you can help with any other contributions that should be acknowledged, please let him know. You can either contact him direct or leave your suggestions at the bottom of this post.

***

Help describe the official diet for Australian sport

Mike Daube writes:

The Hungry Jacks Whopper is the Official Burger of the AFL.

KFC is the Official Fast Food Restaurant of Australian Cricket.

Gatorade is the Official Sports Drink of Cricket Australia

Swisse is the Official Vitamin of the AFL.

Bundaberg is the Official Dark Rum of the NRL.

VB is the Official Beer of Cricket Australian.

Toohey’s New is the Official Beer of the Wallabies.

Please send any further information on ‘Official’ food, restaurant or alcohol products associated with Australian sports so that we can truly describe the Official Australian Sporting Diet.

• Mike Daube is professor of health policy at Curtin University and Director of the Public Health Advocacy Institute of WA

***

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Comments 8

lilacsigil says:

13 years ago

San Remo pasta is the official food of Netball Australia.

Reply
sleve says:

13 years ago

My favourite, Jim Beam is a sponsor of the V8 supercars (they also have Mother – Coca Cola – and XXXX Gold).
http://www.v8supercars.com.au/aboutv8s/officialsponsors/tabid/863/default.aspx
In addition to those mentioned above:
NRL – Coca Cola (including Mother, Powerade and Coke),
http://www.nrl.com/NRLHQ/Sponsors/tabid/10630/Default.aspx
Cricket Australia – Milo (let’s not pretend it’s anything other than chocolate), Coke, Wolf Blass wine
http://cricket.com.au/commercial-partners
ARU – Bundaberg Rum
http://www.rugby.com.au/LinkClick.aspx?fileticket=kE4KFqngC9w%3d&tabid=1684
AFL – Coke, Carlton Draft, Cadbury, Four & Twenty
http://www.afl.com.au/aflhq/partners/corporatepartners/tabid/226/default.aspx

Yup, I think there’s a long way to go…

Of particular concern, the AIS has a number of commercial food sponsors
http://www.ausport.gov.au/about/sponsorships

Reply
sprouty says:

13 years ago

Stop stop! you’re making me thirsty!

Reply
Gerry Hatrick, OAP says:

13 years ago

Wasn’t VB sponsoring the Blues during the State of Origin as well? That’s a confusing one.
XXXX for the Maroons, of course

Reply
Margo says:

13 years ago

Coca-Cola and McDonalds are listed among the ‘Australian Olympic Team Partners 2009-2012 who are helping Australia’s athletes realise their dream of competing at the Olympic Games.’ McDonalds is also a major official sponsor of the 2012 Olympics.

Reply

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The official diet of Australian sport: it’s a shocker

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