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Want to help the hunt for dodgy tobacco online marketing?

Becky Freeman, a researcher in the School of Public Health at the University of Sydney, is investigating how the tobacco industry is using online marketing, and wants your help.

She writes:

“Simon Chapman and I are researching how online social media (Facebook, Youtube, Twitter etc.)  is being exploited by the tobacco industry to promote its products. We are also investigating how these same media can be used to beat the industry at its own game and advance public health.

This is where you come in. We have created a facebook page to monitor the advertising tactics of the global tobacco industry and we’d like you to help us.

Please join our page and share any example – no matter how small – that you come across that promotes tobacco products. Perhaps a youtube video, an invite to an event, a blog posting, a txt message, a flashy new pack design or even supposed good works like the industry sponsoring litter clean up days. Anything at all that promotes tobacco use –  no item is too small!!!

Action 1: Become a fan of our page by clicking here
If you’re not on Facebook yet – here’s your perfect excuse to get on board and join.

Action 2: Encourage your friends around the globe to join too.
Effective monitoring means we need as many eyes and ears on the ground as possible – and not just tobacco control experts: we need smokers, young people, parents, and concerned citizens to be part of this global monitoring effort.

Many of you already forward us tobacco marketing memorabilia – which is hugely appreciated! – this is your chance to contribute to a wider public health initiative and to put an end to tobacco advertising. Even if you don’t think you’ll have anything to contribute, please join and invite others to join – the greater the number involved the more likely it is that governments will be moved to act to ban tobacco advertising completely, once and for all.

If you are interested in further reading, we have published some research in this area:

Freeman B, Chapman S. Open source marketing: Camel Signature Blends as a case study in how tobacco companies are using the collective spirit of Web 2.0 to build brands. Tob Control11 February 2009.

Freeman B, Chapman S. Gone viral? Heard the buzz? A guide for public health practitioners and researchers on how Web 2.0 can subvert advertising restrictions and spread health information. J Epidemiol Comm Health 2008; 62: 778-782.

Freeman B, Chapman S. Is YouTube telling or selling you something? Tobacco content on the YouTube video sharing website. Tob Control 2007;16:207-10

We also have a paper about to come out on how BAT staffers are all over Facebook promoting BAT brands.”

Comments 3

  1. Most Peculiar Mama says:

    “…online social media is being exploited by the tobacco industry…”

    Unlike say, motor racing.

    And I can’t quite understand how today’s incorruptible youth can be so world-savvy and switched-on on one hand, yet be gullibly beholden to simplistic marketing strategies on the other.

    Maybe Becky’s study will explore these issues?

    “…dodgy tobacco online marketing…”

    Could you explain what exactly it is that is “dodgy” about online tobacco marketing?

    Is it illegal?

    Or does morality divergence now constitute a criminal act in the world you and Becky share?

  2. Captain Col says:

    Rather than attack the perfectly legal tobacco industry, why not attack the governments that allow it to be legal. Oh I see. Too big an issue. No chance of a win there. The only way to attack legal tobacco usage is to attack the idiots that use it or preferably, that start to use it (acknowledging the addictive nature). Oooops. Another bridge too far.

    I can’t see any wins which aim only at the evil of the industry, which survives somehow with restrictions no other industry has to wear. The only thing that will work is a long term adjustment of community attitudes that is already happening in more educated societies.

  3. Fiona says:

    I complained about a ciggarette ad on facebook at the start of the month that was in my sidebar as targeted advertising.

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